Hi, I am Lexie, a social media marketing and community manager specialised in elevating luxury and lifestyle brands with premium content creation and creative social media strategies. In the past years, I have worked with 10+ clients in diverse industries to develop and execute a proactive social media calendar, managing all phases of social media marketing. I have worked regularly with B2B and B2C clients to produce performing social content on platforms like Instagram, Pinterest, and LinkedIn. I love collaborating with lifestyle and luxury brands to show their best side on social while maintaining an authentic brand voice.
An emerging London-based illustrator and visual artist from Hong Kong who works with a mixed medium of watercolour, colour pencils, acrylic, and digital. Dedicated to exploring the intersection of fine art and illustration through drawing, painting, and participatory performances.
- Planned and produced social media plan and creative content consistently for personal brand and various clients on Instagram, Facebook, and Pinterest - Achieved 1m organic impression to-date, and 408k total impressions in 6 months with 411% average growth per month on Pinterest for personal brand - Created 500+ pieces of content in a wide variety of formats (copy, image, short-form videos) for 30+ social media channels across Instagram, LinkedIn, Youtube, Twitter, and Pinterest - Led communication (pitching, negotiation, project delivery, reporting) throughout the entire sale cycle, maintained trusted relationship and delivered social media projects with 10+ clients
- Supported developers and the community with Microsoft Azure. - Planned and executed a brand new year plan for Azure to reach out to Hong Kong Developers through various channels - Facebook, PR, Events, Meetup, etc.
- Expanded the university market for Microsoft Surface in Hong Kong.
- Managed 3 brands' e-commerce operations (Bobbi Brown, Lab Series, Glam Glow) across 5 APAC markets.