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Lexie Lee

Social Media Manager and Creator
About

Hi, I am Lexie, a social media marketing and community manager specialised in elevating luxury and lifestyle brands with premium content creation and creative social media strategies. In the past years, I have worked with 10+ clients in diverse industries to develop and execute a proactive social media calendar, managing all phases of social media marketing. I have worked regularly with B2B and B2C clients to produce performing social content on platforms like Instagram, Pinterest, and LinkedIn. I love collaborating with lifestyle and luxury brands to show their best side on social while maintaining an authentic brand voice.

Previous Brands
Studio Lexie
Microsoft
The Estée Lauder Companies Inc.
Work Experience
Artist and Illustrator
Jan ‘24 -
Self employed

An emerging London-based illustrator and visual artist from Hong Kong who works with a mixed medium of watercolour, colour pencils, acrylic, and digital. Dedicated to exploring the intersection of fine art and illustration through drawing, painting, and participatory performances.

Social media marketing manager and community manager
Jul ‘19 -
Studio Lexie

- Planned and produced social media plan and creative content consistently for personal brand and various clients on Instagram, Facebook, and Pinterest - Achieved 1m organic impression to-date, and 408k total impressions in 6 months with 411% average growth per month on Pinterest for personal brand - Created 500+ pieces of content in a wide variety of formats (copy, image, short-form videos) for 30+ social media channels across Instagram, LinkedIn, Youtube, Twitter, and Pinterest - Led communication (pitching, negotiation, project delivery, reporting) throughout the entire sale cycle, maintained trusted relationship and delivered social media projects with 10+ clients

Developer Product Marketing Manager
Jul ‘18 - Mar ‘19
Microsoft

- Supported developers and the community with Microsoft Azure. - Planned and executed a brand new year plan for Azure to reach out to Hong Kong Developers through various channels - Facebook, PR, Events, Meetup, etc.

Product Marketing Intern
Jun ‘17 - Aug ‘17
Microsoft

- Expanded the university market for Microsoft Surface in Hong Kong.

Online Intern
Jun ‘16 - Aug ‘16
The Estée Lauder Companies Inc.

- Managed 3 brands' e-commerce operations (Bobbi Brown, Lab Series, Glam Glow) across 5 APAC markets.

Languages
Chinese - Fluent
English - Fluent
Cantonese - Fluent
Education & Training
Willem de Kooning Academy, Rotterdam, Netherlands
‘20 - ‘22
Bachelor of Fine Art
Bachelor of Fine Arts
The Chinese University of Hong Kong
‘14 - ‘18
Bachelor of Business Administration in Global Business Studies
Bachelor of Business
London, UK