Violeta Ilic
A skilled and competent Retail Manager with over 13 years of management experience, consistently performing at a high level and communicating in a clear and concise manner. Leads by example, inspiring and motivating teams to achieve results. Proficient in business intelligence tools for analytics and reporting, facilitating key commercial decisions that drive business growth. Managed a maximum team size of 15, with the highest turnover reaching £8.5 million.
Successfully managed the store in the absence of SM for 6 months and achieved all KPI's and targets. In the interim responsible for 6 sales, 2 tailors, 2 BOH. Boosted CRM outreach by 55%. Consistently met store KPI benchmarks. Achieved stock take results within a margin of 0.01%. Reached WIN's sales figures in line with the company benchmark of 34%. Manage the team of 5 SA and 1 BA. Developed 3 new SA's that reached EUR million in annual sales. Co-managed instore events. Recruited, trained, and developed the team to meet individual and store goals. Conducted annual performance reviews. Overview: Store net selling area: 424 sqm, Units per transaction (UPT): 3.2, Conversion rate: 63%, Bespoke share: 21%, Home service.
Achieved a 30% increase in turnover. Recognized as the top-performing store in West End and City, and second highest in overall turnover. Co-recipient of the Best Store award for the year 2021. Effectively mentored a junior manager to advance into a more senior position. Boosted sell-through rates by consistently communicating product concerns and inventory needs to the buying and merchandising teams. Direct oversight of 12 Sales Associates, 2 junior managers, and 1 senior manager. Ensure payroll accuracy. Responsible for recruiting, training, and developing the team to meet personal and store objectives. Assess team performance and provide constructive feedback. Address disciplinary issues, collaborating with HR when needed.
Sales: Directly responsible for overseeing the performance of 5 SA's and one Supervisor. Support the tracking, monitoring, and communication of business outcome. Guide the team in meeting sales targets by leveraging client relationships by assisting with stock needs, and enhancing their sales skills. Operations: Work in partnership with the store manager on risk management, physical security, cash controls, and inventory management. Perform all functions related to management register operations. Organize store inventories and minimize stock loss through careful monitoring of stock movements and accurate system entries. Successfully trained an in-store employee to assume a supervisory position.
Achievements: Increased End of Year LRTW share of store mix from 17% to 21% by proactive selling and com-municating stock requirements. Personal World Class Mystery Shopper score of 97.95%. Featured in weekly Retail Bulletin for sales contributions in UK overall on various criteria such as volume of sales, OFS(online channel sales), 5 top sales, NSPT, UPT.
My individual contributions to this environment include industry expertise, fostering strong customer relationships, proficiency in cross-selling and upselling, and effective clienteling. Leading seller in the LRTW category.
Consultative one to one sales and VIP clientelling. Personal sales in the region of 80 thousand a month.
Responsibility of running French Couture House spread over two floors, carrying ladies and men's RTW as well as bespoke wedding dresses. Successfully lead the team of 4 SA, 1 ASM, 2 seamstresses, 1 BOH. Increased turnover over a period of 4 years by 35% from £2.4million to £3.2million. Collating and analysing data from sales systems in order to identify priorities, weaknesses and opportunities as well as key growth drivers.
Engaged in personalized consultative sales generating £1 million annually. Secured high-profile VIP clients. Organized regular trunk shows for pre-order opportunities.