Alice Hills

At Beau's, I delivered premium client experiences through personalised consultations while driving luxury product and membership sales, increasing client retention and loyalty. I styled retail displays and store spaces, creating brand-consistent, visually compelling environments that elevated both in-person and digital interactions. I led creative content creation, conceptualizing and styling spaces, props, and products, producing digital assets, and executing campaigns that merged narrative-driven visual storytelling with commercial objectives. I independently managed marketing strategy and brand positioning across platforms and international projects, ensuring cohesive messaging and aesthetic alignment. Additionally, I trained team members in client engagement, upselling luxury retail products, and service excellence, and consistently identified opportunities to enhance visual brand perception and the client experience, combining a commercial mindset with creative vision to deliver results that resonated with both the brand and individual clients.

As a Freelance Stylist & Visual Content Creator, I conceptualised and styled people, products, and environments across fashion, beauty, lifestyle, and personality-driven projects, creating cohesive, brand-aligned looks and visually compelling experiences. I developed mood boards and visual concepts informed by trend research, cultural relevance, and audience insights, translating ideas from ideation through to final presentation. I advised clients on visual identity and brand presentation, enhancing engagement, perception, and confidence, while producing digital content including photography, social media assets, and campaign visuals to support marketing strategy, product promotion, and sales conversions. By integrating narrative-driven visual storytelling with a commercial mindset, I ensured each project delivered results that resonated with both brands and individual clients, whether for daily life, curated events, influencer campaigns, or editorial and concept-driven styling projects.

At KC Weddings & Events, I built and refined the company’s visual identity across digital platforms and live events, styling spaces, and props to create cohesive, brand-aligned storytelling and visually engaging presentations. I led the creative direction for campaigns, events, and promotional materials, including the 2019 Gay Wedding Show, where I managed all advertising, live content production, and post-event materials. I developed marketing strategies and campaigns that generated sales leads, bookings, and revenue growth, while building and maintaining strong client relationships that encouraged repeat business and referrals. By integrating hands-on styling with digital content creation, I ensured consistent presentation and narrative-driven visual storytelling across both in-person and online touchpoints, aligning brand aesthetics with audience expectations and commercial objectives. I also continued assisting with event styling and client consultations, combining creative vision with a commercial mindset to deliver experiences and results that resonated with both clients and the brand.

As a Sales and Event Styling Assistant at KC Weddings & Events, I delivered high-touch client service and personalized styling guidance, supporting sales, bookings, and client retention. I assisted in designing and executing styled environments for private events and venues, ensuring cohesive, theme-led concepts that enhanced visual storytelling and aligned with client vision. I supported prop sourcing, fabrication, and on-site setup with meticulous attention to detail and spatial harmony, maintaining brand standards and elevating the overall aesthetic experience. Additionally, I mentored junior team members and contributed to achieving sales targets and KPIs, combining consultative client engagement with creative styling expertise to deliver results that resonated with both clients and the brand.