Experienced Sales Manager in the Luxury fashion industry with a well-established relations with top retailers as well as track record of increasing revenue in new and existing global markets through personal and professional initiative. Skilled in management, Trend Analysis, Negotiation, Sales, Retail, merchandising. My goals are to develop business, brand awareness and revenue in order to achieve strategic objectives
- Manage existing wholesale customer portfolio for following footwear Brands: JW Anderson (Man & woman), Proenza Schouler, Wales Bonner (man & woman), Victoria Beckham, Maria Luca, Nodaleto, See by Chloè including major European Department Stores and Key Clients. - Manage Corners ( Monitor and review store performance on a regular basis, OTB definition , manage stock levels and take key decisions about stock control, analyze sales figures and forecasting future sales, analyze and interpreting trends to facilitate planning, drive and maximize the sales and profitability of the store to achieve growth ) - Develope Sales and expand distribution to attain the commercial target and leading high level negoziation - Define in relation with the CD commercial policy for the different channels - Conduct frequent customers visit in order to control the Brand Image/ distribution and target prospective client. - Define sales budget and working successfully within the budget - Analyze sell out report and pricing policy, recommending assortments/changes adjustment or additional order. - Working with Marketing and PR department in defining marketing strategy and materials - Implementation of marketing plan as defined by the Maison including pricing, distribution and promotion plans. - Thoroughly review each season the product being offered to understand the customer motivation and needs -Working closely on the whole process of new product development to build collection efficiently close to client’s request - Minimize returns and liabilities for the corporation through resolving oversold, confirmations and monitoring store adherence to markdown cadence . - Provide sales training regarding products and visual displaying and assist with clinics, and other presentations to ensure the correct and effective brand image presence within the Pos. - Liaise with the other worldwide showrooms and sales people to coordinate customers’ orders.
Responsible for the existing customer portfolio and research new client to expand distribution in Europe and East europe. Target of prospective clients Manage customers'orders from inception to colmpletion Analyze pricing and sales activity Assist with clinics and other presentation that comminucvate the image and promote the understanding of the brand Liase with the other worldwide showrooms
Provide support during sales appointment Liase with italian showrooms and headquarter assistance with the merchandise of the collections