Romuald Bernardi

 Brand (Business)Development Manager for HUGO menswear & womanswear  Responsible for driving the all over brand strategy for all regions in the Hub  Market analysis; define competitive landscape, channel weighting and potentials of distribution. Obtain specific market economic data through institutions like Brand Research, Global Data, Liaison to Business development in AG  Full understanding of different business model types (Concession, Commission, online commission/ concession/ franchise monobrand standalone and SIS etc.)  Ability to identify and recommend the most effective and profitable type and vehicle to achieve overriding market objective  Strategic approach to define RT, WHS and online share and potentials  Define strategy, align with HUB WHS Directors and Business unit Directors AG / challenge the WHS teams based on expansion plan to enter new distributions / channels  Build and develop strong relationships and cooperation with the Retail area managers and other non-reporting lines to understand needs, requirements and market specifics  Analyse online performance and online brand delivery per region in terms of volume, style level and customer demography  Filter and align product needs and requirements and align on design and volume potential with Brand HB AG Brand liaison to Business Unit Directors  Develop together with marketing the strategy / smart invest for the region - define roadmap to assure 360 degree brand approach  Interface Management with all relevant functions (B+M, RET, WHS, E-Com, PR and Marketing, Supply Chain)  Challenge Brand HB AG with market specifics needs and requirement to grow the publicity of the brand, give input for local testimonials  be the liaison between WHS / RT and SC in new Shop concepts to assure functionality and practical needs on the shop floor are covered  Training and helping team members develop their skills.

PERNAC SARL : TAILOR CORNER RETAIL MANAGER IDF : Gestion et Animation du réseau Ile de France (La Défense / Paris Etoile / Paris Commerce). Recrutement et Formation des nouveaux collaborateurs. Outil de liaison Front - Back Office. WHOLESALE MANAGER : Gestion du Portefeuille Client de la marque, suivi des négociations, Prospection des nouveaux clients (GUY SAVOY, EXSTO, FFJ, ROIRET ENERGIES, LA GRANDE CASCADE) KEY ACCOUNT MANAGER : Gestion du portefeuille professionnel (Comptes WHITE LABEL) Implantation d'une activité "mesure" dans les points de vente Formation des clients (Back Office / Prise de mesure / Argumentaire Commercial) Suivi des commandes, Facturation, recouvrement. PARTNERSHIP MANAGER : Négociation et mise en place des partenariats de la marque TAILOR CORNER (Société Générale, Orange, MasterCard, SNCTP, Nokefa, BNP Paribas Cardif, SO CHIC) Négociation et suivi des contrats de Sponsoring de la marque (Cyril HANOUNA D8 / Sylvère-Henry Cissé Canal+ / Messaoud Benterki Canal+) PRODUCT MANAGER : Tailor Corner Student Négociation et mise en place des partenariats Etudiant (Course Croisière EDHEC, POLYTECHNIQUE, MINES PARISTECH, MINES DE NANCY, ENS LYON, ECP) Tailor Corner VIP Gestion du portefeuille Clients VIP de la marque Tailor Corner (VIP / Presse / Média)

Gestion et animation du Web store, Encadrement de la force de vente. Recrutement et formation des nouveaux collaborateurs.

Gestion et Animation des showrooms de la marque. Accueil, conseil, suivi et fidélisation de la clientèle. Recrutement et Formation des nouveaux collaborateurs.

Ouverture et implantation du Point de vente Recrutement de la force de vente (5 CDI) Gestion administrative et financière du point de vente (Objectifs commerciaux, IP) Participation aux Séminaires Européens TOMMY HILFIGER Reportings Nationaux et internationaux Gestion des stocks et suivi des écoulements Participation aux achats Mise en place d'opérations commerciales (Soldes, Promotions) Préparation et réalisation d'inventaires Merchandising, Etalagisme