Ray Barron

Working with Board Members across various key projects within this directional member owned benevolent and financial organisation; a Friendly Society.

• Supporting a children’s charity to develop new channels for its services/products. • Networking and creating awareness of the school and increasing attendance. Project Managed and improved social media and own website. • Project managed the website, social channels, uniform delivery and funding. • Created and implemented new business documentation to achieve new recording of data in compliance with GDPR. • Work directly with Operations Manager and Board of Trustees to ensure smooth and efficient project management.

• Supporting an exciting new business to develop new sales channels for its products. • Sourced brands, P.O.S. for the launch of new outlet – Project managed store fit out. • Achieved implementation of new packaging and transport procurement process - Managed project development of DIY kit boxes. • Created and achieved smoother ordering process with existing suppliers.

• Developed new customer prospect database and complied for team use. • Managed customer engagement over three brand titles. Created marketing mailers and worked on social media growth on all channels. • Sourced new fashion / lifestyle brands and delivered financial/research and clear project reporting.

• Account management of UK/Eire/Euro existing/prospects. Including regular stockist meetings. • Project management/co-ordination, in line with Sales Directors request. • Created new B2B sales material for use online and assisted with regular B2C social media sales. • Project managed Trade Show – build and attendance – UK Mainland and Europe.

• Developed and achieved project collaboration on digital marketing strategy targeting luxury retailers - awareness, traffic, engagement and revenue. • Create, execute content and messaging strategy across all platforms inclusive of ecommerce, social media, seasonal campaigns, email. • Drive social strategy and execution across owned and operated platforms inclusive of influencer and internally created content ensuring engagement. • Project manage Range Planning and Design Production, New category introduction. Forward yarn commitment and territory price setting. • Sourcing new territory agents – Blender, Service-Moda (RU) • Timely execution of all projects to ensure growth and profit goals were achieved. • Instore training for retail staff and attend store consumer events – Anne Furbank, Hamish Munroe, Harvey Nichols, Selfridges, Regatta, 140. • Opening new projects/doors - Fenwick. KaDeWa Group, Lodenfrey, Bazar de l’Hôtel de Ville, Printemps, David Jones (AU), Atterley, Marketplace (Harvey Nichols) • Developed projects that targeted new and existing customers resulting in database growth and increased value from existing customers. • Project co-ordinated trade show attendance – Revolver, Supreme, Scoop, Who’s Next, Tranoi, Coterie. • Engaged P.R. Company – Fluorescent PR. • Developed project strategy for brand-right media and event initiatives that drive awareness, acquisition, retention, engagement, and revenue. • Innovate new business development through customer co-op opportunities. Grew 'own label' / ‘exclusive’ business – Zalando Trilogy, Harvey Nichols, Selfridges, NET-A-PORTER, White Company • Inventory management and revenue reflection with protecting DUFFYNY identity – Dress-for-Less, Brand Alley, TheOutNet, Yoox

• Responsible for seasonal sales across various categories - womenswear, footwear, homeware and accessories. • Account management of UK/Eire existing and potential customers. Tailoring product/services to customer types/groups. • Created and managed social media channels for Diane Sykes • Range presentation – Showroom and trade shows. • Brand responsibility – FTC Cashmere/Fee G/Laurel/Marc Aurel/Eliza Jane Howell/Kate Spade Footwear/Colors of California/Save My Bag/Mariella Rosati. • Attending selected trade events within Europe for B2B and B2C - Scoop/Pure/MICAM/Harrogate/White Gallery • Project managed a ‘pop-up’ store in central London, managing site selection, logistics, staff, and store day-to-day running - Save My Bag • Projected analysis and sourcing of new brands requiring UK marketing representation with Directors.

• Branded cotton canvas bag design and manufacture. Overall responsibility for acquiring new customers and management of existing customer base. • Developed bespoke products for clients as an eco-friendly alternative. Established own label working with House of Fraser/Debenhams

• Trend innovation agency for fashion & lifestyle brands. Plan and carry out professional account management with existing customers leading to sales growth. • Responsible for acquiring new business, customer retention and meeting team targets. 5 team member workloads to allocate.

• Managed sales of Mens/Womens/Footwear High Street premium and designer brands - Juicy Couture, See by Chloe, 7even of all Mankind, House of Harlow, Junk de Luxe, Sam Edelman, Kors by Michael Kors. • Liaised and marketed to e-commerce sites, achieving a new business sector from conception. • Project managed smooth running and best efficiency in the newly created e-commerce avenue. • Worked with traditional pan European Bricks and Mortar boutique/Department store groups. Continual search for new outlets and business building. • Responsible for delivering weekly sales/return on investment (ROI) reports, as well as Board Meeting reports to improve decision making. Budget forecast and payment management. • Project managed the creation and on-going management of own outlet stores in Mainland Europe. Oversaw the replenishment/staffing/promotional activities remotely and incurring regular travel. • Managed team - allocating workloads, training and development. Worked with Supply Chain to develop better internal business skills, and sourced potential enterprise resource planning (ERP) suppliers and overseeing the business move. Working with companies to develop/source new customer relationship management (CRM) systems. Co-ordinated company website, www.1927london.com, and instigated the company launch of branded cart sites for current and past season products. Working with developers to overcome barriers to sale and continual analytics. Responsible for product selection, web content and assist on all marketing and media channels/social media and advert build. Led representation of client’s brands at National and International Shows (B2B and B2C), including London Fashion Week (LFW). Sales £3.1 million and approximately 4700 customers own database.