Anushka Roy

Visual Storyteller: Bridging Brands and Consumers with Compelling Designs
Portfolio website

Masters in Luxury Fashion Brand Management || Nottingham Trent University || Interested in branding, storytelling and creative assistance I am a fashion brand management student at Nottingham Trent University, with over 5 years of expertise in Adobe Creative Suite. My collaborative and empathetic nature enables me to thrive in team environments, where I actively promote diverse perspectives and inclusive surroundings. Grounded in a strong commitment to equality, respect, ethics, and diversity, I am highly goal-oriented and self-motivated. Drawing from a background in fashion design and brand management, I possess a keen ability for storytelling and visual aesthetics. I am eager to bring fresh, innovative ideas to the table and further elevate my capabilities as a creative professional. I am committed to continuous learning and exploring new opportunities in the dynamic world of fashion.

Previous Brands
White Rose
Nottingham Trent University
Edcons Exports PVT LTD
Aranyani Atelier
Work Experience
May ‘24 - Now
Nottingham Trent University

• Initiated the digital version of The Fashionist magazine, a new endeavor for the university. • In the initial phases, concentrating efforts on art directing and overseeing creative photoshoots to build abank of compelling visual content. • Brainstorming innovative concepts and styling directions to establish a distinct brand aesthetic across digital platforms. • Collaborating closely with the creative team to coordinate every aspect of the content production process from ideation to execution. • Providing creative direction to ensure a cohesive, visually captivating result aligned with the magazine's brand identity. • While social media rollout is still upcoming, making calculated preparations by thoughtfully curating and organizing the initial content library.

Retail Volunteer
Feb ‘24 - Now
White Rose

• Provided excellent customer service by employing effective communication and collaboration abilities when addressing inquiries. • Merchandised displays highlighting visual storytelling skills and ability to create engaging compositions. • Developed consumer understanding through interpersonal skill in gathering preferences and feedback.

Freelance Graphic Designer
Apr ‘23 - Aug ‘23
Self employed

• Highlighted a diverse skill set merging design proficiency with content creation, branding, and marketing strategies. Proficient in branding, packaging design, content writing, product mock-ups, digital pattern• Designed branding, packaging, and patterns by transforming client needs into impactful visuals using Adobe proficiency. • Managed full project life cycle - gathered client requirements, presented concepts, incorporated feedback through multiple iterations prior to final delivery. • Fostered a collaborative client relationship, ensuring all designs met and exceeded expectations. • Demonstrated ability to transform client vision into cohesive, impactful branding and design assets. • Project successfully launched to market with client's commendation on delivered work. creation, and effective product promotional strategies. Additional strengths include typography, time management, and organisational prowess.

Product Design Intern
Jan ‘23 - Apr ‘23
Edcons Exports PVT LTD

• Supported business development through professional written communication skills in client outreach. • Image editing using Photoshop highlighting multimedia design abilities. • Sourced materials exhibiting supply chain knowledge and vendor management skills. • Created visually appealing marketing collateral through layout/composition skills. • Managed data organization and product information indexing using Excel expertise. • Designed product collection from concept to BOM creation, showcasing end-to-end process management capabilities. • Navigated cross-functional collaboration by employing interpersonal skills and coordination across teams. • Managed concurrent tasks/projects through effective prioritization and time management.

Product Design Intern
Jun ‘22 - Jul ‘22
Aranyani Atelier

• Conducted in-depth market research and competitive analysis, exhibiting strong research and analytical skills. • Conceptualized and designed a collection of 4 women's leather handbags from ideation to execution. o Drew inspiration from trends and brand aesthetics to create fresh, on-brand product designs. o Followed full design process including sketching, prototyping, and refining concepts. o Ensured designs aligned with brand identity while offering new creative perspectives. • Created and modified 50 detailed technical specification sheets with precise attention to detail within a tight 2-day timeline when colleague was absent. • Gained exposure to KPIs and full product development life cycle through shadowing and assisting other teams. • Exhibited flexibility and willingness to support across departments to maximize learning opportunities. • Created technical specification sheets with precise attention to detail. • Contributed ideas during collaborative brainstorming sessions, demonstrating ability to think critically and outside the box. • Assisted photoshoots, displaying flexibility and willingness to take on varied tasks.

English - Fluent
French - Basic
Hindi - Fluent
Bengali - Native
Education & Training
Nottingham Trent University
‘23 - ‘24
Master of Arts - MA
‘19 - ‘23
Bachelor's degree
Nottingham, UK