Experienced Senior Merchandise Manager with a demonstrated history of working in the footwear and apparel industry. Proven track record in product development, merchandising management and GTM process. In-depth knowledge of sporting goods and street wear industries. Holder of Hong Kong permanent resident ID
• Driving product assortment for over 65 stores and 8 ecom site across 8 subsidiaries generating USD200M in revenue (+25% growth YoY from ‘21 to ‘24). • Implementing new retail concept (New Balance UCC stores) across 8 APAC subsidiaries • Responsible for creating and implementing DTC footwear and apparel merchandising strategies for all APAC direct markets (HK, TW, SG, MY, AUS, NZ, SAF, UEA) in collaboration with Global guidelines and market needs. • Following up retail KPIs (sell thru, UPT/APV, foot traffic, inventory coverage, in-store marketing, marketplace information, etc) with Subsidiaries during weekly meeting • Creating seasonal monthly flow per markets SKU plan for all categories and distribution’s segmentations (inline Retail, Outlets, E-com) • Presentation of seasonal strategies & inline products to Markets during Go To Market milestones & sales meetings • Representing APAC DTC team at global meeting • Retail Staff training material creation and presentation
• Driving product assortment growth from to USD100M USD170M (+20% growth YoY) • Working with Global Design & Development teams to create footwear SMU for DTC and/or Key Accounts (+/- 15 SKU per season) notably for commercial event like 11/11 ; 5/5 etc. Those specials packs contributed to at least 30% of the launch month revenue • Responsible for action sports footwear product merchandising strategies for all APAC Markets • Responsible for gross margins and retail pricing for 5 subsidiaries markets (HK, CN, KR, MY & SG) • Creating seasonal monthly flow per markets for all distribution’s segmentations (Direct Retail, Wholesale & Franchise partners & E-com) • Presentation of product line & seasonal strategies to Sales and Marketing during Go To Market meetings, Initial & Final line reviews meetings • Creating briefs to US team on APAC SKU needs, design trends and price points and representing the region during Global meetings • Working with in-house design & development team to create localized APAC product line and SMU • Responsible for Product Development calendar creation and maintenance • Staff training material creation and presentation
• Driving product assortment growth from USD75M to USD115M (+18% YoY) • Working with internal Development & Desing teams to create product lines for both China & Korea to fulfil APAC consumers’ needs, (+/- 50 SKU per season mainly for Q2 & Q4). Those packs contributed to at least 40% of the launch month revenue • Responsible for men apparel and accessories product assortments and strategies for all APAC Markets • Responsible for gross margins and retail pricing for Men apparel & Accessories categories for 5 subsidiary markets (HK, CN, KR, MY & SG) • Creating monthly flow per markets (SKU plan) for all distribution’s segmentations (Direct Retail, Wholesale & Franchise partners & E-com) • Presentation of product line & seasonal strategies to Sales and Marketing during Go To Market meetings, Initial & Final line reviews meetings • Creating briefs to US team on APAC SKU needs, design trends and price points and representing the region during Global meetings • Working with in-house design & development team to create localized APAC product line and SMU • Responsible for Product Development calendar creation and maintenance • Staff training material creation and presentation
• Driving revenue growth +50% YoY - from USD5M to USD15M • In charge of all aspects of Reef and Pro-Tec business development in APAC (sales, product, marketing) focusing on SEA and ANZ Managing various business models: 13 distributors (SEA markets, KR, ANZ, French Polynesia), including 2 licensees (AUS & JP) and 1 direct market (HK) • Drafting 5 years plans in coordination with VF finance and global sales teams • Forecasting sales per seasons / markets • Setting up pricing and sales targets for each Distributors • Contract negotiation with Distributors • Implementing global sales and marketing strategies in the region • Representing APAC in sales and product meetings at Reef and Pro-Tec HQ • Creating Merchandising SKU plan for retail stores and wholesalers (monthly flow per markets) Briefing US product teams on APAC needs (SKU plans)
• Managing all aspects of Fall 10 and Fall 11 Vans EMEA outerwear line (design, development, production, commercialization) • Briefing Vans global team on EMEA needs • Representing EMEA in global product and sales meetings • Creating sales and product workbook to train EMEA sales team • Presenting product lines to buyers (key account & independent retailers) and Vans sales reps • Organizing sales meetings and tradeshows • Creating product reports and sales analysing • Pricing by markets and currencies based on various business models (subsidiaries and distributors). • Managing sample process, from sample orders to production and delivery • Keeping track of bulk production and delivery