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David Aquilina

Brand and Retail Consultant
About

Multidisciplinary brand and product leader with international experience across luxury, contemporary and streetwear fashion. Having held senior leadership roles within global corporations alongside consulting for founder-led scale-ups, I bring a rare combination of creative product instinct and commercial discipline. I build and support product-led businesses that are structurally sound and commercially scalable. While experienced in high-level financial planning including margin frameworks and long-range P&L forecasting; my core strength lies in defining compelling product strategies and aligning teams across design, merchandising and operations to deliver profitable growth.

Previous Brands
Alexander McQueen
Mallet London
Harvey Nichols
Harrods
Aqua Consultancy
Kurt Geiger
Lane Crawford
Boxfresh
Work Experience
Senior Merchandise lead consultant
Sep ‘24 - Now
Boxfresh

Senior Retail and Omni Channel Merchandise Manager
Feb ‘23 - Jun ‘24
Alexander McQueen

Commercial Director
Nov ‘19 - Sep ‘22
Mallet London

Head of Menswear
Jan ‘17 - Apr ‘19
Harvey Nichols

Menswear Buying Consultant
May ‘16 - Dec ‘16
Harrods

Founder
May ‘16 -
Aqua Consultancy

Head of Menswear — Own Label and External
May ‘15 - May ‘16
Kurt Geiger

Menswear Buying Manager
May ‘12 - May ‘15
Kurt Geiger

Buyer
Oct ‘08 - May ‘12
Lane Crawford

Assistant Buyer
Feb ‘07 - Oct ‘08
Harrods

Buyers Administrative Assistant
Jan ‘06 - Jan ‘07
Harrods

Languages
English - Fluent
Education & Training
East Sydney Fashion Design Studio
‘00 - ‘02
Advanced Diploma
Advanced Diploma in Fashion Design
Enmore Design Centre
‘99 - ‘99
Certificate
Certificate in Design Fundamentals
London, UK