Ayushman Gupta
Overview I am an MBA from University of Aberdeen with more than 11 years experience of Business Strategy, Business Development and Digital Marketing skills. I started my career in New York where I was involved in building a market entry strategy and then business expansion strategy where I would use my B2B lead generation skills to bag clients like Walmart, Macys, JCPenney, Kohl's, Dollar General, Adrianna Pappell and more. At the New York office I was responsible for handling a team of lead generators, digital advertisers. I would make sure that the business development activities were meeting the KPIs I made with the senior management. In 2018, it was time to expand to the European market. UK was our first choice. To make this expansion happen, I made another international business strategy. After studying the English market we hired a team of sales reps accross UK and some European countries. As a business developer for the business I organized several trade shows accross UK, Germany, Denmark and Italy; along with digital marketing efforts to drive leads to the business. I could bring leads like Asos, Boohoo, PrettyLittleThing, Matalan, Massimo Dutti, Pull and Bear, Shop Direct, and more. I saw Brexit and lockdown as an opportunity to expand further into ecommerce and in a new industry of healthcare. The first lockdown in 2020 gave birth to an online brand called Ammpoure. For this digital brand I have been handling more than £ 600,000+ Paid media ads spend (Search + Social Media). I am coached by an Australian google ads expert team having 22 years experience, with whom I invested and learned the nitty gritty of google ads and other social media advertising. What works, what doesn't, how to improve ROI, optimize ads and landing pages and much more. I have helped the business start and scale their ecommerce revenue to a few millions, which included and not limited to - 1. Building the holistic ecommerce strategy - inception to scaling 2. Leveraging resources already with the business and what would be needed - from HR-, capital perspective 3. Forming an everyday workflow to build momentum in sales, and achieving sales targets 4. Working on the commercial and accounting element of the business and bringing the company into profit 5. Researching and helping them to find profitable products to sell 6. Building and leveraging on new and old customer data. Working on several retargeting campaigns socially, on Google and emails 7. Competition profiling 8. Helped them primarily on Shopify With my business and accounting acumen I am able to devise the marketing and advertising strategy. Willing to relocate: Anywhere
I was responsible for business development and I was taking care of the following 1. Lead Generation 2. Digital Marketing 3. Administration 4. Project Management 5. Accounting The company expanded to UK as a fashion company from New York. I have been responsible for a team lead generators and digital advertisers bringing clients like Asos, Boohoo, Matalan, PrettyLittleThing and more Also, I have helped the business start and scale their ecommerce business to a few millions, which included and not limited to - 1. Building the holistic ecommerce strategy - inception to scaling 2. Leveraging resources already with the business and what would be needed - from HR-, capital perspective 3. Forming an everyday workflow to build momentum in sales, and achieving sales targets 4. Working on the commercial and accounting element of the business and bringing the company into profit 5. Researching and helping them to find profitable products to sell 6. Building and leveraging on new and old customer data. Working on several retargeting campaigns socially, on Google and emails 7. Competition profiling 8. Helped them primarily on Shopify 9. Also listing on several marketplaces like Amazon, Ebay, Etsy etc Additionally I have been responsible for accounting and bookkeeping. Softwares I am capable of Quickbooks, Xero.
My work responsibilities were: 1. Marketing and Business Development 2. Marketing Content Creation that is driven towards customers making action towards product offering 3. Linkedin Marketing - I have more than 13,000 connections on Linkedin. Around 88% of them are buying decision makers 4. Email marketing - the key here is to, first, make the customer open the emails; and second, the content of the email has to be strong enough to make your customer believe and trust you. I have brought the following business for this company -Walmart, Macys, JCPenney, Kohl's, Dollar General, Adrianna Pappell and more.
Ayushman is very dedicated , intelligent, diligent and hard working person. He is result oriented, delivers what is expected. He has lots of new ideas and a good strategy planner. Another good quality is that he is very calm.