Media and Communications professional with a degree from Cardiff University, a Russell Group Institution, recognized with the Vice-Chancellor's Scholarship and Cardiff Award. With extensive experience across fashion, jewelry, education, music and other industries, I offer a diverse skill set in visual aesthetics, market research, digital strategy, and client relations. A results-oriented professional with a global mindset, having traveled to over 10 countries in the past two years. This international exposure has broadened my perspective and fueled my passion for creating content that resonates on a global scale. Key Strengths & Expertise: Branding & Advertising: Expert in developing brand narratives and executing advertising campaigns that enhance brand identity. Digital Marketing & Analytics: Experienced in using social media analytics, SEO, and paid advertising to amplify brand reach and engagement. Skilled in translating data insights into strategies that improve campaign performance and drive traffic growth. Market Research & Insights: Conducts thorough market research to identify trends, consumer behaviour, and competitive positioning, informing strategic decision-making. Technical Proficiency: Advanced proficiency with Gen-AI tools and Adobe Creative Cloud, Final Cut Pro X, Microsoft Office Suite, Google Suite, and Canva. Skilled in leveraging these tools to produce polished, professional content that aligns with brand standards.
Led the development and execution of targeted sales and marketing campaigns to drive results and resonate with diverse client needs. • Cultivated strong client relationships by delivering customized solutions and ensuring ongoing support. • Collaborated with NGOs like Médecins Sans Frontières and the American Autistic Association to create impactful campaigns that amplified their mission and impact. • Generated insights from client feedback and market trends to refine campaigns and ensure relevance in competitive landscapes.
- Promoted several independent brands and enterprises, including YesStyle, SM Entertainment, Dobe, The Rowdy Club, and Anarghya Digital. - Boosted follower growth by 25% through the production of short films with creative direction, utilizing platform-specific strategies on Instagram and TikTok to effectively market independent brands.
- Enhanced brand visibility by 25% through strategic content creation at partner venues, leveraging advanced editing techniques in Final Cut Pro X to produce high-engagement videos published on social platforms. - Published the finished short film on Instagram in collaboration with UNiDAYS, enhancing brand visibility by over 10k accounts.
- Promoted the university's graduate programs through digital marketing, short reels, advertising, and content publishing over social media channels such as Instagram and TikTok. - Successfully hosted numerous in-person events across Cardiff, attracting university students from various institutions to enrol in the programs.
- Developed and executed a national digital marketing strategy that increased engagement by 35% through data-driven content production and targeted social media campaigns. - Utilized advanced communication and sales techniques to attract a 50% more diverse applicant pool, enhancing the overall reach and inclusivity of the programs.
- Through efficient communication and engagement methods, I was able to gather funds for one of the leading charities in the UK to support important ecologic preservation. - I built deep connections with supporters who recognised our commitment to sustainability. - My involvement also sparked my desire to make a positive impact on a more sustainable future.
- Managed brand-building and advertising efforts for Vodafone during a national-level rugby match. - Delivered an effective sales pitch and engaged with fans and customers, leading to the sale of over 400 radios within three hours. - Demonstrated strong networking abilities, quickly identifying and addressing client needs.
- Increased social media engagement by 30% by producing high-quality video content that effectively communicated the company’s goals, utilizing professional camera equipment and advanced editing techniques. - Collaborated with teams and fellow interns, resulting in the creation of engaging and innovative content that was published on multiple social media platforms, including TikTok, Instagram, Facebook and YouTube.
- Promoted several independent brands and enterprises, including YesStyle, SM Entertainment, Dobe, The Rowdy Club, and Anarghya Digital. - Boosted follower growth by 25% through the production of short films with creative direction, utilizing platform-specific strategies on Instagram and TikTok to effectively market independent brands.
Achieved a 2:1 BA in Media and Communications and a a Global Employability Certificate from Cardiff University, a prestigious Russell Group institution.
Experience in learning and teaching classical music, electronic music, DJing and production. A student of Trinity College of London.