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Ilknur Salaun

Seasoned luxury fashion professional
About

A dynamic and inspiring leader, Ilknur excels in building exceptional client relationships and leading high-performing teams. With a sharp focus on client development, loyalty, and retention, she has a proven track record of driving sales growth and consistently surpassing goals. Her creative problem-solving abilities and strategic thinking ensure outstanding results in competitive markets. With international experience across the USA and Europe, Ilknur has mastered brand development, achieving the highest levels of client loyalty and retention. Combining a strong analytical mindset with deep expertise in both e-retail and luxury retail, she crafts innovative strategies that enhance customer experiences and deliver sustainable business growth. #menswear, #womenswear Areas of Expertise: → Luxury Service & Client Development: Mastering the art of personalized service to build lasting, high-value client relationships. → CRM & E-Commerce: Leveraging cutting-edge CRM strategies and e-commerce platforms to drive customer engagement and retention. → Online Luxury & Client Loyalty: Expertise in cultivating brand loyalty and enhancing the luxury online experience to foster long-term customer relationships. → Strategic Planning & Sales Growth: Proven track record of developing strategies that increase sales and deliver sustainable business growth. → Leadership & Team Motivation: Inspiring teams to excel, fostering collaboration, and driving results in high-pressure, competitive environments.

Previous Brands
Maison Assouline
Mirpuri Bespoke Tailors
Work Experience
Showroom manager (Contract)
Jul ‘23 - Dec ‘24
Mirpuri Bespoke Tailors

Managed daily showroom operations, delivering a seamless luxury client experience across all touch-points Developed strategies to drive growth, overseeing financial reporting, budgeting, and KPI tracking to ensure profitability Led a team of 5+, handling recruitment, training, and performance management to maintain high service standards Built and maintained a CRM system to enhance personalised communication and client retention Fostered long-term client relationships, ensuring bespoke services tailored to individual needs Collaborated with senior management to set sales goals and expand market presence across the UK and Switzerland

MyStylist Supervisor at MATCHESFASHION
May ‘18 - May ‘24
MATCHESFASHION

Led a team of 16 MyStylists and Personal Shoppers, driving £12.6M in sales shortly after joining. Boosted client loyalty by delivering tailored, personalised styling experiences and fostering long-term relationships Motivated and coached team members to exceed KPIs, ensuring consistent sales performance and high client satisfaction Conducted regular team reviews, addressing performance gaps and implementing targeted training initiatives Resolved client escalations quickly, ensuring exceptional service and maintaining brand integrity. Partnered with Marketing and CRM teams to optimise client targeting and business growth strategies

CRM & Senior Sales Consultant
Jun ‘15 - May ‘18
Christian Dior Couture

Implemented CRM software and led comprehensive team training on client segmentation, fostering stronger, more personalised relationships; boosted client loyalty and drove a 25% expansion in the customer base Increased department turnover by 35% and doubled product mix contribution through strategic initiatives Consistently exceeded sales targets, leveraging product knowledge and market trends Collaborated with Marketing teams to tailor client outreach and improve customer experience Maintained high standards of store presentation, ensuring alignment to brand’s luxury image

Retail Experience
Retail Category
High-end luxury
Work Environment
Boutique
Product Category
Menswear
Womenswear
Accessories
Leather goods
Footwear
Responsibilities
CRM
Storytelling
Client Help
Greeting
Styling
Client Advising
Upselling
Online orders fulfilment
Product labelling
Inventory control
Product setup
Delivery processing
Stockroom management
Stock control
Store Maintenance
Order preparation
Recommendations
Anonymous
Senior colleague - , Christian Dior Couture
Jun 2015 - May 2018

Ilknur is a all around colleague who is very helpful and dedicated to her job.

Lucretia Sandu
Worked in the same group - , MATCHESFASHION
May 2018 - May 2024

Ilknur is the best and right example of what it means to be a great leader. She is driven by one single principle " you need to invest in your own people in order to succeed". That's why she is always the best at what she does. Her sense of luxury is unique and only to be admired, in fact she is Luxury. She will always think in a bigger picture but having a sharp eye on what is happening around. Her commitment and going above and beyond in order to push the boundaries puts her in the category of a 1%.

Languages
French - Fluent
Turkish - Native
Education & Training
CPCAP
‘21 - ‘21
Level 2-Award introduction to counseling skills
Counseling
International University of Monaco
‘11 - ‘12
MBA
MBA in Luxury Management
FIT
‘98 - ‘02
BS
Marketing