Elisa Pierrot
Junior Client & CRM Specialist at Maison Margiela | Multilingual Fashion Enthusiast | Creative Marketing Current Role: Client Engagement Assistant at Maison Margiela Past experiences : Giorgio Armani, Givenchy, Renaissance Upcycling, Rouje Master's Degree: International Business with a Focus on Chinese culture and languages Passion for Fashion History & Future Trends Eager to refine my skills in CRM strategy and marketing optimization, with a passion for elevating fashion and luxury brands to success through effective international team collaboration. ◦•◦•◦•◦•◦•◦•◦•◦•◦•◦•◦•◦•◦•◦•◦•◦•◦•◦•◦•◦•◦•◦•◦•◦•◦•◦• Assistante Engagement Client chez Maison Margiela | Passionnée de mode multilingue | Marketing créatif Poste actuel : Assistante Engagement Client chez Maison Margiela Expériences passées : Giorgio Armani, Givenchy, Renaissance Upcycling, Rouje Formation: Master de Commerce International spécialisé dans la culture et la langue chinoise Passion pour l'histoire de la mode et l’analyse des tendances Désireuse de perfectionner mes compétences en stratégie CRM et en optimisation du marketing, spécifiquement dans le domaine de la mode et du luxe, pour contribuer au succès d'équipes et d'entreprises opérant à l'échelle internationale.
- Revitalization and expansion of the clienteling app - Global and regional lead of clienteling campaigns - Monitoring and analysis of customer data quality - Audit and UX improvements suggestion - Performance monitoring on CRM tracking dashboards - Creation of CRM training materials - Guaranteeing customer experience and managing Customer Care requests
- Takeover and project management of the Clienteling app - Development of user guides - Monitoring of clienteling app, bug reporting - Satisfaction of customer requests via Client Care service
- Coordination and development of emailing campaigns - Support and monitoring of 360° campaign execution - Implementation of omnichannel contact plans, leveraging Business Intelligence - Customer profiling, benchmarking and communication strategy
- Design and coordination of 1-to-many event marketing projects - Reporting and performance analysis - Identification of best practices and market trends, prototyping of new projects - Assistance with the multi-channel management of actions and the animation of the loyalty program, adaptations by country, gifting - Construction and monthly monitoring of Kpis
- Accompanying customers in the fitting room, creating looks, storytelling, assistance for made-to-measure - Personalized service and customer loyalty development, via CRM tools
- Community management (strategy, media planning for Instagram Facebook and LinkedIn); partnership management (collaborations, giveaway contests, influencer relations) - Creation of multimedia content (video editing, photo retouching) - Crafting written content, including posts and articles
- In-store welcoming and personalized advice - Make-up product demonstration (Les Filles en Rouje)
- Sourcing vintage pieces and original items to curate a high-quality selection - Presenting products effectively to highlight their distinct features and enhance customer appeal
- Managing, organizing, and verifying student records using Apogée software - Overseeing reception duties and operating the switchboard - Addressing and resolving student inquiries