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Maria Diaz

Marketing and Social Media Manager
About

Enthusiastic social media manager eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Motivated to learn, grow and excel in marketing.

Previous Brands
Beiersdorf
PausePoint
Maya Wholesale
Los Publicistas
Up-N-Smoke
Guatemala Exporters Association AGEXPORT
Work Experience
Working Student
Oct ‘24 -
Beiersdorf

As a member of Beiersdorf's Global Digital & Media team, I contribute to the development and optimization of integrated marketing campaigns across digital and traditional platforms. My responsibilities include: - Extracting and analyzing data on campaign budget allocation across brands, products, markets, and media channels using MediaX and Excel, providing actionable insights to guide strategic decision-making. - Conducting in-depth competitor performance analyses using Nielsen and Ravineo, creating detailed data sets to benchmark results and identify opportunities for growth. - Managing the tracking and implementation of taxonomies and UTM parameters to ensure campaign alignment across brands and markets, while maintaining consistency in UTM structures through collaboration with agencies. - Developing a UTM builder template in Grasp to streamline tracking processes and enhance efficiency. - Supporting the creation and analysis of holistic media campaigns (digital and offline) by delivering performance insights and identifying market trends to optimize strategy. - Collaborating with brand managers to align budgets and media strategies with overarching goals, and recommending shifts toward high-performing online platforms. - Preparing data-driven presentations for management to inform decisions on media strategy and budget allocation, ensuring campaigns deliver measurable results.

Marketing Intern
Jun ‘24 - Aug ‘24
PausePoint

At PausePoint, I played a key role in enhancing marketing performance and user acquisition strategies through data-driven decision-making and creative problem-solving. My responsibilities included: - Campaign Management: Managed and optimized both paid and organic social media campaigns across Meta platforms and Google Ads, achieving a 20% increase in click-through rates and a 25% rise in user sign-ups. - Performance Analytics: Created detailed dashboards using Google Analytics to analyze customer behavior and app usage, providing actionable insights for strategic marketing decisions. - Data Accuracy: Assisted in resolving data tracking issues to ensure accurate conversion reporting and consistent performance measurement. - Market Research: Conducted comprehensive research to inform marketing strategies, contributing to B2B lead generation and the identification of growth opportunities. - Content Creation: Designed media assets (images and videos) and authored engaging content for social media channels and the company website, enhancing brand presence. - Landing Page Optimization: Developed and tested a new landing page, iterating on feedback to improve user experience and campaign performance.

Marketing and Social Media Manager
Jul ‘22 - May ‘23
Maya Wholesale

At Maya Wholesale, I played a pivotal role in enhancing the company’s visibility and customer engagement through strategic marketing and social media initiatives. My key contributions included: - Strategic Social Media Marketing: Developed and executed a comprehensive social media strategy that led to a 25% growth in brand awareness within the first three months. - Customer Retention & Engagement: Set measurable goals, such as improving customer retention by 15%, and implemented targeted campaigns that resulted in a 20% increase in repeat purchases and a 40% rise in social media engagement. - Content Creation: Produced compelling marketing materials, including advertisements and promotional content, driving a 35% increase in lead generation through social media platforms. - Sales Growth: Aligned marketing strategies with business objectives to boost overall sales, contributing to a 206% growth in repeat purchases. - Data-Driven Decisions: Utilized performance metrics to refine marketing campaigns and enhance ROI, ensuring strategies were tailored to customer needs.

Inventory Coordinator
Jan ‘22 - May ‘22
Maya Wholesale

In this role, I addressed operational inefficiencies in inventory management and improved processes to support sales and marketing initiatives. Key achievements included: - Inventory Management Optimization: Streamlined inventory control processes to improve accuracy, reducing errors and enhancing operational workflows. - Cross-Team Collaboration: Worked closely with sales teams to synchronize stock levels with promotional activities, ensuring seamless campaign execution. - Efficiency Improvements: Implemented new organization strategies that reduced stock-check times and improved product availability for sales teams.

Advertising Intern
Dec ‘21 - Feb ‘22
Los Publicistas

During my time at Los Publicistas, I supported advertising campaigns for clients in the consumer goods sector, contributing to strategic planning and execution. My key achievements included: - Campaign Support: Conducted comprehensive market research and gathered relevant data to inform advertising strategies, resulting in a 20% improvement in campaign effectiveness and customer reach. - Information Management: Developed and implemented organized systems for managing campaign information, enhancing team efficiency by 15% and ensuring seamless collaboration during campaign execution. - Strategic Insights: Analyzed market and competitor trends to identify opportunities for improving client advertising strategies, contributing to successful outcomes.

Sales Associate
Mar ‘21 - Dec ‘21
Up-N-Smoke

As a Sales Associate at Up N Smoke, I played a key role in delivering exceptional customer experiences and supporting the store’s operational and marketing initiatives. My contributions included: - Customer Service Excellence: Built strong relationships with customers by providing attentive, personalized service, fostering a positive shopping experience. - Sales Accuracy: Managed sales transactions with precision, demonstrating financial responsibility and attention to detail. - Marketing Support: Assisted in implementing promotional efforts and marketing strategies to attract and retain customers, contributing to increased foot traffic and sales. - Operational Efficiency: Collaborated with team members to ensure accurate inventory management and effective product displays, enhancing the store’s overall operational excellence.

Advertising and Graphic Design Intern
Jun ‘19 - Jul ‘19
Guatemala Exporters Association AGEXPORT

In my role at AGEXPORT, I led and supported impactful advertising and design initiatives, enhancing the organization’s brand visibility and professionalism. Key achievements included: - Creative Campaign Leadership: Conceptualized, strategized, and executed a graphic campaign to promote an innovative culture, resulting in a 40% increase in brand recognition and a 25% growth in customer engagement. - Deliverable Accuracy: Enhanced professionalism by meticulously proofreading and editing team materials, achieving a 95% reduction in spelling, grammar, and style errors. - Design Optimization: Leveraged expertise in Adobe Photoshop and Illustrator to improve visual assets, increasing visual impact by 20% and strengthening the organization’s brand presence across various channels.

Languages
Spanish - Native
English - Fluent
French - Basic
Education & Training
University of Mobile
‘18 - ‘22
Bachelor of Arts
Communications
Mobile, AL, USA