Enthusiastic social media manager eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Motivated to learn, grow and excel in marketing.
As a member of Beiersdorf's Global Digital & Media team, I contribute to the development and optimization of integrated marketing campaigns across digital and traditional platforms. My responsibilities include: - Extracting and analyzing data on campaign budget allocation across brands, products, markets, and media channels using MediaX and Excel, providing actionable insights to guide strategic decision-making. - Conducting in-depth competitor performance analyses using Nielsen and Ravineo, creating detailed data sets to benchmark results and identify opportunities for growth. - Managing the tracking and implementation of taxonomies and UTM parameters to ensure campaign alignment across brands and markets, while maintaining consistency in UTM structures through collaboration with agencies. - Developing a UTM builder template in Grasp to streamline tracking processes and enhance efficiency. - Supporting the creation and analysis of holistic media campaigns (digital and offline) by delivering performance insights and identifying market trends to optimize strategy. - Collaborating with brand managers to align budgets and media strategies with overarching goals, and recommending shifts toward high-performing online platforms. - Preparing data-driven presentations for management to inform decisions on media strategy and budget allocation, ensuring campaigns deliver measurable results.
At PausePoint, I played a key role in enhancing marketing performance and user acquisition strategies through data-driven decision-making and creative problem-solving. My responsibilities included: - Campaign Management: Managed and optimized both paid and organic social media campaigns across Meta platforms and Google Ads, achieving a 20% increase in click-through rates and a 25% rise in user sign-ups. - Performance Analytics: Created detailed dashboards using Google Analytics to analyze customer behavior and app usage, providing actionable insights for strategic marketing decisions. - Data Accuracy: Assisted in resolving data tracking issues to ensure accurate conversion reporting and consistent performance measurement. - Market Research: Conducted comprehensive research to inform marketing strategies, contributing to B2B lead generation and the identification of growth opportunities. - Content Creation: Designed media assets (images and videos) and authored engaging content for social media channels and the company website, enhancing brand presence. - Landing Page Optimization: Developed and tested a new landing page, iterating on feedback to improve user experience and campaign performance.
At Maya Wholesale, I played a pivotal role in enhancing the company’s visibility and customer engagement through strategic marketing and social media initiatives. My key contributions included: - Strategic Social Media Marketing: Developed and executed a comprehensive social media strategy that led to a 25% growth in brand awareness within the first three months. - Customer Retention & Engagement: Set measurable goals, such as improving customer retention by 15%, and implemented targeted campaigns that resulted in a 20% increase in repeat purchases and a 40% rise in social media engagement. - Content Creation: Produced compelling marketing materials, including advertisements and promotional content, driving a 35% increase in lead generation through social media platforms. - Sales Growth: Aligned marketing strategies with business objectives to boost overall sales, contributing to a 206% growth in repeat purchases. - Data-Driven Decisions: Utilized performance metrics to refine marketing campaigns and enhance ROI, ensuring strategies were tailored to customer needs.
In this role, I addressed operational inefficiencies in inventory management and improved processes to support sales and marketing initiatives. Key achievements included: - Inventory Management Optimization: Streamlined inventory control processes to improve accuracy, reducing errors and enhancing operational workflows. - Cross-Team Collaboration: Worked closely with sales teams to synchronize stock levels with promotional activities, ensuring seamless campaign execution. - Efficiency Improvements: Implemented new organization strategies that reduced stock-check times and improved product availability for sales teams.
During my time at Los Publicistas, I supported advertising campaigns for clients in the consumer goods sector, contributing to strategic planning and execution. My key achievements included: - Campaign Support: Conducted comprehensive market research and gathered relevant data to inform advertising strategies, resulting in a 20% improvement in campaign effectiveness and customer reach. - Information Management: Developed and implemented organized systems for managing campaign information, enhancing team efficiency by 15% and ensuring seamless collaboration during campaign execution. - Strategic Insights: Analyzed market and competitor trends to identify opportunities for improving client advertising strategies, contributing to successful outcomes.
As a Sales Associate at Up N Smoke, I played a key role in delivering exceptional customer experiences and supporting the store’s operational and marketing initiatives. My contributions included: - Customer Service Excellence: Built strong relationships with customers by providing attentive, personalized service, fostering a positive shopping experience. - Sales Accuracy: Managed sales transactions with precision, demonstrating financial responsibility and attention to detail. - Marketing Support: Assisted in implementing promotional efforts and marketing strategies to attract and retain customers, contributing to increased foot traffic and sales. - Operational Efficiency: Collaborated with team members to ensure accurate inventory management and effective product displays, enhancing the store’s overall operational excellence.
In my role at AGEXPORT, I led and supported impactful advertising and design initiatives, enhancing the organization’s brand visibility and professionalism. Key achievements included: - Creative Campaign Leadership: Conceptualized, strategized, and executed a graphic campaign to promote an innovative culture, resulting in a 40% increase in brand recognition and a 25% growth in customer engagement. - Deliverable Accuracy: Enhanced professionalism by meticulously proofreading and editing team materials, achieving a 95% reduction in spelling, grammar, and style errors. - Design Optimization: Leveraged expertise in Adobe Photoshop and Illustrator to improve visual assets, increasing visual impact by 20% and strengthening the organization’s brand presence across various channels.