Drawing from experience in startup and fast-paced environments, I bring a versatile skill set in sales and wholesale management, key account management, brand development, partnership cultivation, and PR. Proficient in strategic communication and marketing strategies, I consistently drive growth and elevate brand visibility. I excel in leading innovative projects, negotiating partnerships, and creating brand strategies that resonate with the brand's identity and engage the target audience.
•Leading the development of brand strategies and account management for Maison de Mode's e-commerce platform, overseeing more than 70 accounts. This role involves crafting business plans and sales strategies to enhance brand performance, aiming to achieve KPIs: increasing conversion rates, boosting average order value, and improving customer retention rates. Additionally, this includes qualitative targets like elevating brand perception, expandin market reach, and fostering customer loyalty. •Managing various aspects of the brand lifecycle such as market analysis for assortment refinement, identifying and presenting new business opportunities, negotiating commercial agreements, overseeing asset management and onboarding processes, as well as handling merchandise, inventory, and sales reporting. •Spearheading innovative projects, campaigns, and activations, including negotiating partnerships and collaborating with external partners to create customer-focused brand strategies that resonate with the brand's identity and engage the target audience effectively.
•Overseeing essential wholesale and public relations initiatives for emerging Ready-to-Wear (RTW), accessories, and jewelry brands. Implementing sales and PR tactics, forging partnerships, and orchestrating activations to enhance client visibility across a diverse portfolio of 15 brands. •Engaging in targeted research and establishing connections with crucial buyers and boutiques through pitches, follow-ups, events, and sales campaigns to secure appointments and expand the network of stockists. Executing showroom sales campaigns, both in physical spaces and online, with key accounts and retailers on a global scale. •Presenting product pitches to press and media outlets to secure coverage on new offerings, trends, and brand updates. Organizing seasonal press events, providing clients with regular press briefs, and overseeing PR functions, including styling opportunities and interactions with VIPs and talent.
•Supervising wholesale key accounts and PR to implement sales and communication strategies effectively. •Spearheading brand development through strategic initiatives, campaigns, and partnerships. •Evaluating production planning and wholesale orders, and furnishing comprehensive reports. Improving data analysis and optimizing market strategies.