Umo Cassama
I have led and motivated sales teams in fast-paced retail settings, excelling in customer service, conflict resolution, and meeting targets. Experienced with greeting, client advising, and store operations across menswear, womenswear, and accessories, I adapt quickly and consistently deliver high standards on the shop floor.
I recruited, trained, and led a high-performing sales team. I also coached each member of my team to consistently hit weekly targets while tailoring strategies for commercial sales and fundraising campaigns, understanding that different audiences require different approaches. I mastered breaking complex problems into manageable steps, analysing KPIs without emotion, identifying challenges, leveraging top performers, and implementing step-by-step plans with clear responsibilities and resources. Execution mattered as much as strategy, and my team thrived because they learned not just to meet targets, but to understand how and why success happens.
I managed daily operations and coached staff to deliver excellent service while maintaining high standards. This role strengthened my leadership, teamwork, and conflict-resolution skills, and taught me how to motivate diverse teams under pressure. I also had the opportunity to learn how de-escalate various types of situations and maintain a fun and peaceful environment at work. Given that I was young and it was my first time being offered such responsibility, I was able to take in information a lot faster and use the transferable skills to grow in other industries.
I’ve seen her handle pressure and adapt quickly in different situations. She’s confident with people, picks things up fast, and brings a good energy wherever she goes. She’s the kind of person who keeps improving, stays consistent, and doesn’t shy away from challenges.