✅ 8.5 years of experience in marketing, communications, and environmental education. I specialize in developing and executing go-to-market strategy, brand strategy, and building teams from zero to one. Despite having worked with 36+ global brands to date spanning 16 industries, I will always have a soft spot for travel, tech, luxury, and beauty. 🤝 5+ years of experience managing cross-functional and multi-cultural teams, from 5 to 20 direct reports depending on the complexity of the project and role. 🖋️ 12 years of copywriting experience as a UX writer, technical writer, marketing ghostwriter, and transcreator. I've written brand books, podcast scripts, speeches for C-suite executives, and digital content for multinational brands across various platforms (I'm an early adopter of ChatGPT and can finetune the copy to be even more effective!). 🌎 I'm a Hispanic Asian who has lived and worked in Venezuela, England, Taiwan, and France. I'm also proudly part indigenous, belonging to the Amis tribe in Taiwan. My heritage and international upbringing have enabled me to tackle complex situations and to work with people from all backgrounds more effectively. ♻️ I'm a founding member of Taiwan's 1st youth-led climate change NGO since 2011 and in 2023 completed my Cambridge Business Sustainability Management training. My career mission is to continue finding creative and strategic ways to marry sustainability with business within the beauty and lifestyle space.
MARKETING: I lead a team of four and collaborate with the Director of Marketing & Communications and the CEO/Founder to achieve marketing and PR objectives. I manage data analysis across owned and paid channels, provide strategic recommendations, and oversee the execution of our annual marketing plan, budget, and KPIs. I ensure seamless, on-brand delivery of global brand activations, including participation in trade shows like MakeUp In and Cosmoprof. COMMUNICATIONS: I ghostwrite press articles for trade media, maintain strong relationships with media partners, and lead client-facing communications, including newsletters, showcase content, ads, and client satisfaction surveys. SUSTAINABILITY: As a member of the CSR Team, I work with C-suite executives to manage sustainability certifications (e.g., EcoVadis, Sedex, ISCC PLUS) and initiatives. I contribute to annual sustainability reports, update training materials, and promote sustainability internally and externally through our marketing efforts.
Co-developed client communications assets (i.e., brand books, and brand guidelines) and guided clients in winning design awards. Further co-created content for the agency's website, social media channels, and pitch presentations.
Led consumer research (18 brands, 450 touchpoints) for L'Oréal – leading team to propose 3 CRM strategies for luxury fragrance brands.
Proposed omni-channel strategy for Fenty Beauty EMEA to double average basket size.
Built Marketing from the ground up for luxury accessories brand Grace Han and spearheaded its global launch, starting with its London flagship store. Additionally oversaw the management of business partnerships, the performance of owned, paid, and earned channels, VIP & PR events, retail operations, crisis management, contracts negotiation, talent hiring and onboarding, CEO interviews, etc. as an Interim Chief of Staff.
• Co-founded Taipei office with the CEO, coached 15 peers and secured communication assets & brand strategy for key clients (Acer, Giant, Johnson Health Tech) – generating 50% of annual revenue. • Co-authored high-profile keynotes for Acer CEO – seen by 1.5M viewers at global press conferences, shaping brand messaging for a major tech leader. • Produced the Acer 40th anniversary book (now used for corporate training), solidifying brand heritage. • Crafted strategic, weekly e-newsletters for agency & client execs – achieving 22% click rate.
Led a team of 10 in developing 3 first-generation digital games on water security issues and conducted pilot tests throughout Taiwan. The findings were reported in two published papers I authored, which have since been cited 11 times in other research papers.
Crafted scripts and produced 50 episodes on environmental issues, innovations, and social movements in Taiwan for a Spanish-speaking international audience.
MARCOMM: Optimized marketing strategies & communications materials for businesses in France, USA, Taiwan, and China. Featured clients: Acer Group, Giant Group, Okuma Fishing, RI-THAI International Inc., Inna Organic, Blatage Coffee. INTERPRETATION: Facilitated cross-cultural business collaborations for ENSANCHE CO., LTD. 尹錩有限公司, Industrias Tornolara, Construcciones y Auxiliar de Ferrocarriles, and Oficina Económica y Cultural de Taipei en Venezuela. VOICE-OVER: Recorded training materials for Acer and different branches of the Taiwan government via Hong Yan Translation Co. Ltd.
Sarah is an amazing team mate - very calm, cooperative, excellent communication skills, good listener, & has very strong presentation skills. She has good knowledge of marketing strategies.