💼 8.5 years of experience in brand marketing, marketing operations, communications, and environmental education. I specialize in launching a brand or product category from conception to completion. Despite having worked with 36+ brands to date spanning 16 industries, I have a soft spot for luxury, beauty, tech, and gaming.
🚀 Experienced in growing teams and peer mentoring. I believe in and exercise Servant (quiet) Leadership. Empowering my team with the tools they need, placing them in the right projects, and seeing them thrive is one of the most fulfilling things as a manager.
🖋️ Best known for my copywriting skills as a UX writer, technical writer, and marketing ghostwriter. I've written a fair share of Brand Books and website content for multinational brands (ChatGPT is great, but it takes a seasoned copywriter to bring effective copy to the next level!).
🌎 A Hispanic Asian who has lived and worked in Venezuela, England, Taiwan, and France. Fun fact: I'm part indigenous (Amis tribe in Taiwan). My heritage and multicultural upbringing have molded me into a staunch advocate for minorities and vulnerable communities.
♻️ A big fan of sustainability and tech! I'm an early adopter of using ChatGPT to optimize marketing workflow and I recently completed my Business Sustainability Management certificate from Cambridge University.
Open to relocation
Open to Full-time work
Marketing & Communications Manager
Jul 2022 - Now
• Optimizing and executing the marketing and communications strategy targeting B2B audiences in North America, Europe, and Australia.
• Managing 4 direct reports while supporting 7 Business Developmen...
Independent Consultant in Marketing, Copywriting, Voice Recording, Interpretation
Jul 2011 - Now
Optimised marketing strategies & communications materials for businesses in France, USA, Taiwan, and China: Acer, Giant Group (Momentum, Liv), Okuma Fishing, RI-THAI International Inc., In...
May 2021 - Jun 2022
Co-developed client marketing assets and guided clients in winning design awards. Co-created content for the design studio's website, social media channels, and pitch presentations.
Jun 2020 - Sep 2020
Developed 3 CRM program acceleration strategies on fragrance brands, piloted in France.
Jun 2020 - Jun 2020
Developed a CX strategy to grow average basket size by 2x, leveraging retailers, social media, and youth culture insights.
Worked in the same group
Sarah is an amazing team mate - very calm, cooperative, excellent communication skills, good listener, & has very strong presentation skills. She has good knowledge of marketing strategies.
Luxury Brand Marketing
Branding & Identity
ESSEC Business School
Luxury Brand Management
2019 to 2020
University of Southampton
2006 to 2011
Colegio Internacional de Caracas
2004 to 2006