Sarah Chen

Marketing & Communications Manager @International Cosmetic Suppliers | NGO founder | MBA

✅ 8.5 years of experience in marketing, communications, and environmental education. I specialize in developing and executing go-to-market strategy, brand strategy, and building teams from zero to one. Despite having worked with 36+ global brands to date spanning 16 industries, I will always have a soft spot for travel, tech, luxury, and beauty. 🤝 5+ years of experience managing cross-functional and multi-cultural teams, from 5 to 20 direct reports depending on the complexity of the project and role. 🖋️ 12 years of copywriting experience as a UX writer, technical writer, marketing ghostwriter, and transcreator. I've written brand books, podcast scripts, speeches for C-suite executives, and digital content for multinational brands across various platforms (I'm an early adopter of ChatGPT and can finetune the copy to be even more effective!). 🌎 I'm a Hispanic Asian who has lived and worked in Venezuela, England, Taiwan, and France. I'm also proudly part indigenous, belonging to the Amis tribe in Taiwan. My heritage and international upbringing have enabled me to tackle complex situations and to work with people from all backgrounds more effectively. ♻️ I'm a founding member of Taiwan's 1st youth-led climate change NGO since 2011 and in 2023 completed my Cambridge Business Sustainability Management training. My career mission is to continue finding creative and strategic ways to marry sustainability with business within the beauty and lifestyle space.

Previous Brands
Fenty Beauty
Grace Han
International Cosmetic
National Taiwan University
Radio Taiwan International
Red Peak
Work Experience
Marketing & Communications Manager
Jul ‘22 - Now
International Cosmetic

• Orchestrated marketing initiatives across North America, EMEA, and APAC, managing 5 direct reports and optimizing a stringent budget. • Elevated brand visibility through team upskilling and improving brand guidelines. • Led monthly strategy meetings with Sales, CEO, and Directors across diverse time zones. • Implemented trackable client e-newsletters, achieving a ~4% click rate, exceeding the industry standard of 2.18%. • Qualified and fielded 45-50 monthly leads, collaborating with global cross-functional teams. • Produced annual sustainability reports and worked with department heads in collecting ESG data for submission, contributing to the company’s EcoVadis Platinum rating.

Marketing Consultant
May ‘21 - Jun ‘22

Co-developed client marketing assets and guided clients in winning design awards. Co-created content for the design studio's website, social media channels, and pitch presentations.

Marketing Consultant
Jun ‘20 - Sep ‘20

Developed 3 CRM program acceleration strategies on fragrance brands, piloted in France.

Marketing Consultant
Jun ‘20 - Jun ‘20
Fenty Beauty

Developed a CX strategy to grow average basket size by 2x, leveraging retailers, social media, and youth culture insights.

Marketing Manager
Jul ‘17 - Jan ‘20
Grace Han

Built Marketing from ​the ground up for luxury accessories brand Grace Han and spearheaded its global launch. ​Additionally oversaw the management of business partnerships, the performance of all channels (owned​, paid, earned), VIP and PR events, retail operations, crisis management, contracts negotiation, talent hiring, CEO interviews, etc. as an Interim Chief of Staff.

Brand Strategist
May ‘15 - Jan ‘17
Red Peak

Worked alongside C-suite executives and startup ​founders to develop their corporate & brand visual identities and marketing strategy for new sub-brands and products launched worldwide. Sectors included gaming, tech, healthcare, finance, and more. I was also a founding member of the Red Peak Asia branch where we grew our team of 5 to 20 in less than 2 years.

Project Manager
Mar ‘12 - Mar ‘13
National Taiwan University

Led a team of 10 in developing 3 digital games (1st generation) on water security issues, now used in 35 institutions globally as educational tools (i.e. Imperial College London).

Radio Broadcaster
Feb ‘12 - Feb ‘13
Radio Taiwan International

Produced 50 episodes broadcasted to an international audience on environmental issues, innovations, and social movements in Taiwan. (The show has now ceased. Radio scripts available on request)

Independent Consultant in Marketing, Copywriting, Voice Recording, Interpretation
Jul ‘11 - Now
Self employed

[Marketing] Optimised marketing strategies & communications materials for businesses in France, USA, Taiwan, and China: Acer, Giant Group (Momentum, Liv), Okuma Fishing, RI-THAI International Inc., Inna Organic, Visoanska Cosmetics, Metropolitans Paris, Blatage Coffee, MAI Bakery 我的甜點店 (full list available on request). --- [Interpretation] Facilitated cross-cultural business collaborations for: Ensanche 尹錩有限公司, Industrias Tornolara, Construcciones y Auxiliar de Ferrocarriles, and Oficina Económica y Cultural de Taipei en Venezuela. --- [Voice Over] Recorded training materials for Acer and different branches of the Taiwan government via Hong Yan Translation Co. Ltd. 虹源翻譯社.

Chinese - Work Proficiency
Spanish - Native
English - Native
French - Basic
Shivangi Carg
Worked in the same group - , L'Oréal
Jun 2020 - Sep 2020

Sarah is an amazing team mate - very calm, cooperative, excellent communication skills, good listener, & has very strong presentation skills. She has good knowledge of marketing strategies.

Education & Training
ESSEC Business School
‘19 - ‘20
Global MBA
Luxury Brand Management
University of Southampton
‘06 - ‘11
Bachelor’s Degree
Environmental Science
Colegio Internacional de Caracas
‘04 - ‘06
International Baccalaureate
Taipei, Taiwan