Fashion Director & Luxury Womenswear Designer | Brand Innovator | Creative Strategist With a deep passion for luxury womenswear and lifestyle design, I bring over 20 years of experience driving creative excellence and brand innovation within the high-end fashion industry. As a leader, problem-solver, and mentor, I am committed to pushing boundaries in design and branding while maintaining a strong focus on financial growth and business development. As a Fashion Director with extensive experience in womenswear and leather goods - A personal focus has been to develop design through each stage from concept to execution and craftsmanship leading to a focus on luxury brand development, with international experience gained by directing design teams in Europe and beyond at Gucci, Karl Lagerfeld. Leveraging this extensive knowledge and experience working with these different international markets in the luxury sector I worked on several new brand developments, leading product, brand direction and merchandising. As fashion director I have shown in Paris, Milan fashion week independently and within the luxury groups
https://www.maisonrabihkayrouz.com As part of the Haute Coutrue Federation I am tasked with building the brand, expanding the global reach and developing a complete, relevant luxury lifestyle wardrobe ofering.
https://www.kristinafdelskaya.com + 400% up LFL sales revenue in under 36months A conversion rate elevated to greater than + 58% from less than 13% in under 36months Conceived, developed, designed and led the Bespoke, Couture and client services part of the company. Product development As director for KF et al my role responsibilities included: The complete Development, Design and Direction building of all Collection product assortments to a directional high luxury level / Styling and direction of Runway collections shown during PFW PARIS Fashion Weeks twice per year / style design and fabric-to-sketch allocation / all collection numbers and Category building / built pricing structure strategy and Ensured execution / initiated and managed the introduction of NOS core volume lines / Built and made Fabrication strategy selection over entry, core and exit product / managed teams covering all aspects of production development – atelier & production / the building and management of the seasonal Critical Path / the conception and management of all Bespoke & Couture orders. Special projects As director for KF et al my role responsibilities included: Initiating, management of all external product suppliers / design and direct execution management of all collaborations such as Melissa Odabash swimwear, Maison Michel headwear, New Balance / and bringing forward new category collaboration concepts. Team & Leadership As director for KF et al my role responsibilities included: The leadership and management of all brand / creative / product related departments including atelier, creative pattern makers,graphics department, production department / responsible for Critical Path of each department & individuals, new hire selection, mentoring, role building and personal development of new and existing team members.
Leading in-house teams on Luxury Womenswear, Brand Direction, Designing premium and luxury brands London May 20213 – May 2019 SAFIYAA Demi-couture womenswear https://www.safyaa.com
Lifestyle https://www.thewhitecompany.com/uk/ Creative Director Designer KARL LAGERFELD Paris London Amsterdam Dec 2011 – Feb 2013 https://www.karl.com As Creative Director for KARL LAGERFELD womenswear & LAGERFELD menswear line encompassing all categories from RTW through to shoes and bags, printed accessories, and packaging. Worked directly with the KARL LAGERFELD President in defning brand direction and setting the brand DNA across all product. Design and identifcation of new product categories across the brand. And initially tasked with developing a brand concept for a proposed new LAGERFELD womenswear line. Encompassing the submission of sketches, fabric research with selection and colour for development. Overall design of capsule collections as guidance for further development by design teams. Submission of sketches, fabric and colour concepts for development by external licensee FD in Germany, and Lagerfeld design studio in Paris for the menswear LAGERFELD line.
https://www.asprey.com Creatively conceptualised, designed and successfully managed high-end womenswear and menswear high-luxury fashion collections. Heritage and DNA defnition - Ensured that the Company's high-end luxury expectations were met through superior workmanship and detailing. Responsible for the overall work process for two luxury women's- and mens RTW collections per year, including: initial conceptualisation, mood board development and presentation, sketching, prototype development, collection building and merchandising, and styling of a catwalk presentation Responsible for fabric and colour selection, print development and conception, knitwear development and yarn/colour selection. Exotic skin selection & use. Embroidery design, development & management of external production processes. Initiated and conceptualised collaboration with Swarovski. Selection and use of semi precious stones and conceptualised design on there use within the RTW collections. Managed and mentored an international production team based in Milan, as well as a design team, based in London. Successfully initiated brand development of RTW to a respected and news worthy/editorial standard presenting runway shows during LONDON FASHION WEEK.
https://www.pollini.com/en/woman Head of Design for the POLLINI RTW womenswear and menswear line – encompassing all categories from RTW through to shoes and bags, printed accessories, and packaging. Tasked with the development of new fabrications and unique progressive fabric to sketch. Responsible for team management and creative direction, for 4 seasonal collections per year that were shown in Milan.
https://www.gucci.com Working under Gucci creative director, Tom Ford and alongside Christopher Bailey - provided design into the production of fve high fashion luxury collections (two runway shows and three selling collections - including a cruise collection) a year. Involved in all facets: from design and sketching, through research and development to providing input on the ftting of samples, through to the fnal edit in the showroom and providing assistance and problem solving in the ftting of the fnal production samples. Responsible for design and hand-of of collection sketches, covering all aspects of the collection: outerwear, tailoring, daywear, evening wear, leather pieces and swimwear. Conducted international design research/sourcing, visited major fashion fairs and presented research and direction proposals for design, colour, print and embellishment, as well as fabric, and leather. Experience with high-end luxury product execution with an emphasis on brand development, and extensive expertise gained in fabrication/ leather product development. Achieved design recognition within international fashion publications.