Jorge Freire

JOTT July 2021 – January 2023 Creative Director and Designer, Marseille  Collection Development: Reporting to the Collection Director, introduced a fresh, creative, and rational approach to building collections that blend commercial and creative concepts. Successfully onboarded new fabric and manufacturing suppliers.  Outerwear Design: Designed men's and women's outerwear that enriched brand offerings by creating new iconic styles, expanding market coverage and brand appeal.  Sustainability Initiatives: Pioneered a new sustainable capsule by upcycling old products and reconstructing them into new styles, showcasing a commitment to sustainability and innovation. Urban Circus - Senior Designer Tomo - Outerwear Designer In&Motion / Stan - Bag Design

 Team Leadership: Led a diverse team of 8 designers in Paris, 1 designer in Hong Kong, 2 designers in Japan, and 2 designers in China, fostering collaboration and cohesion.  Brand Development: Directed the creation of a new brand direction, identity, and logo. Oversaw seasonal concepts, product offers, key silhouettes, and signature items.  Collaborations: Developed several successful collaborations with international designers and brands such as Koche, Jean Charles de Castelbajack, Ines de la Fressange, Faguo and the Elysée.  Retail and Merchandising: Developed key collection silhouettes, product flows, and in-store merchandising for retail stores.  Visual Presentation: Designed silhouettes for seasonal photoshoots and presented collections to stakeholders, key buyers, and retail partners.  Achievements: Achieved 15% growth in men’s category in Asia, 10% growth in women’s category in Europe, and 25% growth in footwear worldwide. Increased brand awareness and saliency by 50% during tenure at Aigle.  Team Building: Successfully built a cohesive design team that embraced the new brand vision and met rigorous design and development timelines.

Senior Outerwear Designer and Women’s Design Manager, London 2010- September 2014  Led the global apparel womenswear and accessories design teams based in London, enhancing collaboration with apparel and footwear design team based in the United States  Tripled the performance of the women's collection, achieving significant sales growth in Asia and Europe, by creating merchandising packages, seasonal product flows adapted to the different markets needs.  Spearhead the creation of seasonal stories in collaboration with US-based creative team.  Developed a pioneering upcycling program for both men’s and women’s collections using fabric liabilities. Menswear Jersey and Knitwear Senior Designer, London 2008 - 2010  Boosted market performance in China and East Asia by 20% annually through targeted merchandising packages.  Developed iconic knitwear and jersey collections, introducing new revenue streams.  Menswear Outerwear Senior Designer - 2007- 2008  Designed the global men's outerwear range, including both fabric and leather offerings.  Collaborated with US-based creative direction to lead seasonal story creation Menswear Outerwear Senior Designer, London 2007 – 2008  Managed the global men's outerwear range, including both fabric and leather offerings.  Collaborated with US-based creative direction to lead seasonal story creation. Limited Collection Senior Designer, London 2005 - 2007  Pioneered the Timberland Premium Collection, targeting Japanese and Italian markets with coordinated designs across footwear, apparel, and accessories.  Worked closely with designers, merchandisers, developers, and manufacturers to ensure cohesive product manufacturers.

Façonnable- Menswear outerwear (woven and leather), “Special Shirts” & other special projects 2002- 2005 Men's Outerwear designer as well as “Special Shirts” designer (around 60 styles) Development and creation of new styles for our pants collection directly with our Italian based vendors (incite & DucaSport) Other projects include designing trainers, soft accessories Outerwear designer for a new recently created Women’s Premium line. Façonnable- Outerwear designer (woven and leather) for the men’s sportswear range 2000- 2002 I worked with the creative director in creating the seasonal story’s that were briefed to the visual merchandising and marketing teams. Working with the pattern makers, I created more contemporary fits to extend our offer, part of the development process included seasonal visits to key fabric suppliers, developing first protos in house followed by visits to the production manufactures to finalize the design, I was also in charge of organizing salesman samples ordering fabrics, trims and workload of the different factory’s and sample room. Part of my role also included presenting the collection to key buyers (Nordstrom- US) and also all regional agents. My work would end when I approved the pre-production samples. Façonnable- Designer for men’s sport collection Juin 1998- 2000 Responsible for the design of the full range including skiwear and swimwear. Façonnable- Internship in the men’s Jeans collection October 1997- Juin 1998 Assist the design team with all their work as well as developing new ideas in the in house sample room.