With a proven track record in strategic global retail business development (Chanel, Armani, Dior + Zara, Pierre Marcolini, Longchamp) and a passion for clienteling & networking, my current role at Scabal leverages my expertise in luxury retail and operational trade marketing. At the intersection of commercial creativity and digital agility, I drive growth and cultivate brand awareness & desirability.
My main mission involves fostering social transformation & client engagement. The skills honed over years as a lecturer and retailer, such as financial performance and strategic thinking, empower our team to deliver exceptional client experiences and navigate the dynamic landscape of luxury business management.
Mission: to significantly sustain and develop the sales performances & brand perception in Belgium through the design, deployment and follow-up of a scalable DIOR Retail model from back office to front line consistently with the Brand Statement, the need of operational efficiency, digitalization and clients engagement with a multichannel approach.
Management (B2C: 9 Stores / 10 Concessions / 1 Outlet & B2B), International, Recruitment, Coaching & trainings, Staff development, P&L responsible, Costs and Stockloss management, Clients experiences: CRM - Clienteling - Operational Trade Marketing, Business development (New POS: Luxembourg, Roermond, Utrecht, Rotterdam, De Bijenkorf E-Commerce), Set-up and achieve sales targets, Omnichannel E-Commerce. see less
▪️Section francophone: Publicité & Communication commerciale ▪️Certificat: Communication & Marketing de luxe ▪️Expertises: Retail & Operational Trade Marketing, Luxury Business Management: organizational behavior in Luxury Business and Service Industry
Maison Pierre Marcolini has taken the craft of chocolate making and raised it since 1995 to the art of Haute Chocolaterie in Belgium (headquarters), France, UK, Japan & China. Responsability as retail manager for 14 directly operated stores & 4 openings : define financial goals, implement processes and procedures to improve retail performances ; responsible for recruitments & human ressources (80 FTE), sales & coaching, visual merchandising, retail & field operations to improve the kPI’s of the POS. see less
Attain sales and profitability targets for store through effective use of short and long-range planning, expense management and inventory shortage control. Recruitment of a complete new team. Local marketing: brand position, charity and events creation. Assumes leadership and development role through effective total store communication, awareness of moral, staff development: trainings-evaluations, and implementation of selling priorities. Maintains standards of operation for total store including visual presentation, security/shortage control, human resources and retail operations. Ensures adherence to pricing policies on merchandising. see less
Works with central organization in Spain (Product Managers & Supply chain) to ensure store’s buying and expense management is within budget. Directs the recruiting efforts of the store to ensure staffing is up to plan. Improves retention by emphasizing awareness of people development and career development.
Develops strategy for execution of promotional events, seasonal events and day-to-day operation of store: office management, buying sessions and sales follow up.
Ensure consistent high standards of customer service through effective staff planning, monitoring of training programs and timely communication of advertising and special events. Responds to customer inquiries and resolves customer issues in timely and appropriate manner.