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Christophe Cormanne

Director of Business Development
Portfolio website
About

With a proven track record in strategic global retail business development (Chanel, Armani, Dior + Zara, Pierre Marcolini, Longchamp) and a passion for clienteling & networking, my current role at Scabal leverages my expertise in luxury retail and operational trade marketing. At the intersection of commercial creativity and digital agility, I drive growth and cultivate brand awareness & desirability.

Previous Brands
Chanel
Christian Dior Couture
Giorgio Armani
Ihecs
Inditex
Longchamp
Pierre Marcolini - Chocolatier
Starwood Hotels & Resorts Worldwide, Inc.
Scabal
Work Experience
Business Development Director
Jul ‘24 - Now
Scabal

My main mission involves fostering social transformation & client engagement. The skills honed over years as a lecturer and retailer, such as financial performance and strategic thinking, empower our team to deliver exceptional client experiences and navigate the dynamic landscape of luxury business management.

Director
Jan ‘19 - Jun ‘24
Christian Dior Couture

Mission: to significantly sustain and develop the sales performances & brand perception in Belgium through the design, deployment and follow-up of a scalable DIOR Retail model from back office to front line consistently with the Brand Statement, the need of operational efficiency, digitalization and clients engagement with a multichannel approach.

Retail Manager BeNeLux
Feb ‘16 - Jan ‘19
Longchamp

Management (B2C: 9 Stores / 10 Concessions / 1 Outlet & B2B), International, Recruitment, Coaching & trainings, Staff development, P&L responsible, Costs and Stockloss management, Clients experiences: CRM - Clienteling - Operational Trade Marketing, Business development (New POS: Luxembourg, Roermond, Utrecht, Rotterdam, De Bijenkorf E-Commerce), Set-up and achieve sales targets, Omnichannel E-Commerce. see less

Lecturer
Jan ‘16 - Now
Ihecs

▪️Section francophone: Publicité & Communication commerciale ▪️Certificat: Communication & Marketing de luxe ▪️Expertises: Retail & Operational Trade Marketing, Luxury Business Management: organizational behavior in Luxury Business and Service Industry

Retail Manager
Jun ‘14 - Feb ‘16
Pierre Marcolini - Chocolatier

Maison Pierre Marcolini has taken the craft of chocolate making and raised it since 1995 to the art of Haute Chocolaterie in Belgium (headquarters), France, UK, Japan & China. Responsability as retail manager for 14 directly operated stores & 4 openings : 
 define financial goals, implement processes and procedures to improve retail performances ; responsible for recruitments & human ressources (80 FTE), sales & coaching, visual merchandising, retail & field operations to improve the kPI’s of the POS. see less

Director
Jul ‘08 - Jun ‘14
Giorgio Armani

Attain sales and profitability targets for store through effective use of short and long-range planning, expense management and inventory shortage control. Recruitment of a complete new team. Local marketing: brand position, charity and events creation. Assumes leadership and development role through effective total store communication, awareness of moral, staff development: trainings-evaluations, and implementation of selling priorities. Maintains standards of operation for total store including visual presentation, security/shortage control, human resources and retail operations. Ensures adherence to pricing policies on merchandising. see less

Stores / Field Manager
Aug ‘07 - Jul ‘08
Inditex

Works with central organization in Spain (Product Managers & Supply chain) to ensure store’s buying and expense management is within budget. Directs the recruiting efforts of the store to ensure staffing is up to plan. Improves retention by emphasizing awareness of people development and career development.

Attaché de direction (Couture & Fine Jewelry)
Sep ‘03 - Aug ‘07
Chanel

Develops strategy for execution of promotional events, seasonal events and day-to-day operation of store: office management, buying sessions and sales follow up.

Public Relations Assistant
Sep ‘01 - Sep ‘03
Starwood Hotels & Resorts Worldwide, Inc.

Ensure consistent high standards of customer service through effective staff planning, monitoring of training programs and timely communication of advertising and special events. Responds to customer inquiries and resolves customer issues in timely and appropriate manner.

Languages
Dutch - Work Proficiency
French - Fluent
English - Fluent
Education & Training
Solvay Brussels School
‘12 - ‘13
Executive Programme in Retail & Consumer Goods Distribution
Marketing international
Bournemouth University
‘99 - ‘01
The Media School, Historical documentary
The Media School, Historical documentary
Université de Namur
‘97 - ‘99
Faculty of Philosophy and Letters
History
Collège du leman, Geneva, Switzerland
‘94 - ‘97
Baccalauréat International
Maturité suisse
Bruxelles, Belgique