Gabriella Seín Benetti
Trilingual marketing and brand manager with over 10 years of experience leading cross-channel campaigns, activations, and global market strategies for luxury, fashion, and lifestyle brands. Proven track record in creating high-impact initiatives that drive revenue, enhance brand visibility, and deepen customer engagement across EMEA & LATAM. Dual citizenship, USA & French. Fluent in English, French & Spanish.
Oversaw wholesale marketing and account strategy for DAWEI , achieving seasonal revenue targets of +260K €. Optimized product assortments via performance analysis at Galeries Lafayette Haussmann. Planned seasonal campaign strategies across retail, digital, and editorial channels. Provided retailer training and merchandising guidelines aligned with market-specific brand goals.
Developed and executed digital marketing strategies and luxury events for top-tier watch brands: Panerai, Piaget, Chopard, IWC Schaffhausen, Jaeger-LeCoultre, Ulysse Nardin, etc. Directed cross-channel campaigns (social, digital, in-store), increasing social engagement by 26% and +4K followers. Managed a $200K annual marketing budget (OOH, print, digital) and oversaw the brand’s first e-commerce launch for Tudor, generating 7 online sales in its first year. Led branded content strategy and CRM engagement for targeted VIP clients (gifting, private dinners, pop-ups), +44% ROI, $500K in average sales.
Directed product development and go-to-market strategy for brands like Kenzo, Marc Jacobs, Coach, BMW. Launched the first co-branded Samsung x Hello Kitty tablet and smartphone (+100K units sold worldwide). Oversaw 5M € licensing budget and ensured partner alignment with branding, design, and compliance standards. Collaborated cross-functionally with design, sales, and global distribution teams.