Maria Dissing Christensen

Executive leadership role overseeing 23 POS (Street level, Concession & Consignment) and 150 employees network in the Scandinavian market. Direct accountability for P&L, commercial strategy, and operational excellence. Member of senior leadership team reporting to Chief Commercial Officer. Lead implementation of OMNI channel features into retail network and teams, including team training, procedure and feature implementation, project pain point identification and optimization, and doubled the efficiency on retail teams utilization on OMNI channels features, securing 1%p (+11% YoY) lift in conversation rate and contribution to gross revenue lift of 80% year over year. Spearheaded introduction of complex CRM system across DTC business, identifying growth opportunities, segmentation, KPIs targets and clienteling strategies per store, to maximize ROI. Grew database of customer by 26% within 6 months as well as growing database average spend by 16% and securing average 15% additional revenue driven solely by out of store sales. Introduced RFID inventory control of concession locations and monthly inventory procedures of consignment locations, to secure accurate product flow to maximize density, and succeeded to increase sales in average by +21,5% per m2. Facilitated EDI process improvement between Internal EPR system and commercial Partner to improve efficiency of product flow, improving stock rotation, conversation rate and revenue outcome up to +60% YoY Co-piloted PowerBi reporting metrics to secure alignments to operational needs, and DTC integrations to leverage business insights to enhance commercial results and operational processes. Led a significant commercial transformation at GANNI Scandinavia resulting in a 31% YoY revenue increase and a 14%p EBITDA improvement while holding operational expenses to a 7% increase. This achievement was driven by the implementation of an Agile project management methodology and return of investment (ROI) analysis, to streamline processes and improve resource allocation based on consumer behavior insights. Developed and executed a market recovery strategy in Norway and rapidly reversed a significant -40% YoY revenue decline (2023) to a -16% result within just 6 months, demonstrating ability to analyze market and consumer data insights, by utilizing OMNI channel functionalities to adjust to consumer trends, behaviors and finally resulting in an extensive total +34% YoY revenue increase in 2024. Fostered a culture of data-driven decision-making within the team, training and mentoring staff on the interpretation of consumer trends and insights and effectively integrating findings into sales initiatives, resulting in improved team performance metrics results of 31% YoY revenue growth, 15% less return rate +1,5%p increase in Conversation Rate and up to 24% increase in Average Order Value (2024).

Provided executive-level strategic advisory services to luxury fashion brands, lifestyle and personal development businesses, focusing on integrating consumer insight and brands strategies into commercial growth. Implemented digital initiatives for clients to engage consumer behavior and costumer loyalty including SoMe branded initiatives, as well as wholesale stakeholder relationship and call-to-action conversation rate initiatives Led comprehensive business transformation initiatives for clients empathizing sustainable growth, brand awareness while achieving remarkable revenue growth and operational excellence through strategic consumer insights and procedure optimization, improving margins and business profitability. Orchestrated global commercial strategy for client resulting in 98% YoY increase in wholesale order value and 25% gross margin improvement through strategic client relationships, effective product life cycle management and innovative design process improvements. Pioneered product innovations through healthcare program based on consumer trends and market development for client, introducing a corporate health program focused on stress management. This secured a key contract with a respected Danish health insurance provider, demonstrating the program's effectiveness in improving employee well-being both at work and at home. Directed and project managed award-winning sustainability initiatives resulting in Zalando® Sustainability Award AW22 and Wessel & Vett® Fashion Prize 2022 and demonstrating commitment to integrating sustainability in brand practices while driving consumer engagement through multiple runway fashion shows for luxury streetwear brand ISO.POETISM.

Executive oversight of market entry strategy for the Scandinavian market, establishing a strong regional presence through data-driven planning and launch of three flagship location within 4 months and full-scale commercial operations. Achieved a +6% increase in top-line targets in the first year by utilizing market insights, consumer research and strategical partnerships to shape strategic decisions and tailor offerings. Implemented a buying strategy that improved sell-through rates by 12%p through analysis of consumer preferences and competitive positioning. Directed recruitment, training and development of high-performing team of 30 retail professionals across three locations, achieving top 10 EMEA ranking for operational excellence and procedure efficiency.

MNRetail ApS - Franchise Partner Christian Louboutin, Marc Jacobs, Stella McCartney and Isabel Marant Spearheaded retail excellence across 9 Marc Jacobs stores in Denmark and Sweden focusing on aligning operational strategies with consumer insights, and enhance performance within the broader brand portfolio Implemented new POS systems across company locations (DdD Retail) and facilitated retail team trainings to optimize operational procedures and Store Management business analysis. Delivered consistent KPI growth increasing 24-28% YoY utilizing detailed data analysis to adapt team goals to consumer behaviors. Pioneered inventory management through achieving 100% improvement in stock rotation across brand portfolio and categories. Directed successful launch of new Marc Jacobs store at CPH Airport exceeding Y1 budget by +22% and Y2 budget by +6% by developing commercial training and strategic buying frequency based on consumer behavioral insights and engagement initiatives.

Expanded wholesale market share in Denmark while overseeing all department store operations, leveraging market insights to enhance performance. Led introduction of ERP system to monitor consignment operations, including team training, operational procedure and system optimizations in cross department collaboration. Developed brand performance with Key Accounts by optimizing stock flow grounded in consumer preferences and market analysis and grew sales by 36% within 3 months. Consistently exceeded revenue targets, achieving +25% YoY in 2011 and +10% YoY in 2012, by implementing strategies that resonated with consumer demands and market trends. Drove a +20% YoY sales increase at department stores (2012) via consumer targeted initiatives. Increased Average Transaction Value (ATV) by +32% across department stores.

Multibrand Premium Department Store Initially recruited to join their internal Talent Management Program and to strengthen their customer expertise especially in the lingerie department. Thus 3 months in, I was offered the role as Department Manager of Lingerie, and facilitated remarkable results within very short time.

Multibrand Premium and Luxury Lingerie chain, brands such as La Perla, Marie Jo, Prima Donna, Aubade, Cotton Club, Simone Pérèle, Chantelle, Marlies Dekkers, Freya etc. Began as Sales and Store Management Trainee.