Dynamic Senior Commercial Executive with more than 20 years of experience in lifestyle and fashion sectors. Specializing in optimizing retail landscapes through strategical digital initiatives, team leadership and enhancing retail technologies to improve store operations and omnichannel customer journeys. Proven track record in managing P&L, driving strategic digital initiatives, fostering cross-functional collaborations, and leading high-performing teams to achieve operational excellence and commercial growth. Navigating through the fast and ever evolving consumer landscape, determined to adapt to advancing consumer requirements. Motivated by the mantra of ‘If we keep doing things the same way, we can't expect the same results. New objectives requires new methods, and innovative thinking’. Looking to leverage strategical and commercial competencies to drive financial growth and profitability. KEY SKILLS AND CAPABILITIES Retail Technology Implementation User Experience Optimization Digital Project Management Data-driven Decision Making Consumer Analytics Innovation & Transformation Data Analysis & Market Research Agile Methodology Stakeholder Engagement Strategic Planning & Execution Brand Strategy & Development Retail Strategy & Development Operational Excellence Process Optimization Change Management Cross-Functional Collaboration Team Leadership & Development Performance Metrics & Reporting Project Management & Innovation Financial Acumen & P&L Management
Executive leadership role overseeing 23 POS (Street level, Concession & Consignment), 21 leaders and 150 employees network in the Scandinavian market. Direct accountability for P&L, commercial strategy, and operational excellence. Reporting to Chief Commercial Officer. • Led a significant commercial transformation at resulting in a 31% YoY revenue increase and a 14%p EBITDA improvement, driven by Agile project management methodology and return of investment (ROI) analysis, to streamline processes and improve resource allocation based on consumer behavior insights. • Developed and executed a market recovery strategy in Norway, by analyzing market and consumer data insights, utilizing OMNI channel functionalities to adjust to consumer trends, behaviours and finally resulting in an extensive total +34% YoY revenue increase in 2024. • Fostered a culture of data-driven decision-making within the Management team, training and mentoring staff on the interpretation of consumer trends and insights and effectively integrating findings into sales initiatives, resulting in improved team performance metrics results of 15% less return rate, +1,5%p increase in Conversation Rate and up to 24% increase in Average Order Value (2024).
Executive oversight of Retail market entry strategy, establishing a strong regional presence and launch of three flagship locations within 4 months incl. full-scale commercial strategy and operations. Reporting to VP of Sales, EMEA & Russia. - Developed and led monthly team training across Scandinavian teams, focussing on Selling techniques, Selling ceremonies, Clienteling and Customer Excellence. - Facilitated talent recruitment, onboarding, training and continuous development of a high-performing team of 30 retail professionals, achieving top 10 EMEA ranking for retail operational excellence and efficiency. - Achieved a 6% increase in top-line targets in the first year by utilizing micro market insights, consumer research and strategic partnerships to shape strategic decisions and tailor offerings. - Implemented a buying strategy that improved sell-through rates by 12%p through analysis of consumer preferences and competitive positioning.
Spearheaded retail excellence across 9 Franchise Marc Jacobs stores in Denmark and Sweden focusing on aligning operational strategies with market dynamics, and enhancing company performance within the broader brand portfolio. Reporting to CEO, MNRetail. - Spearheaded project to optimize product flow based on supply and demand tailored to individual brand practices to maximize commercial outcome, including training of Management team, contributing to year over year growth across full brand portfolio and company cash flow (Marc Jacobs, Stella McCartney & Isabel Marant). - Directed brand strategies across the Franchise locations, initiating cross-functional collaborations within Brand Marketing, Merchandising, Account Managers, navigating commercial initiatives, seasonal OTBs and direct collection buys, point of contact for Brand Franchise account directors and negotiation of partner terms to secure profitability and scope of franchise operation. - Delivered consistent KPI growth increasing 24-28% YoY utilizing detailed data analysis to adapt team trainings and Customer Relationship Management initiatives.
- Directed successful launch of new Marc Jacobs store at CPH Airport exceeding Y1 budget by +22% and Y2 budget by +6% by developing commercial training and strategic buying frequency based on consumer behavioral insights and engagement initiatives.
Expanded wholesale market share in Denmark while overseeing all department store operations and team management. Reporting to General Manager Nordics. - Led introduction of ERP system to monitor consignment operations, including team training, operational procedure and system optimizations in cross department collaboration, increasing top line and product flow. - Developed brand performance with Key Accounts by optimizing stock flow grounded in consumer preferences and market analysis and grew sales by 36% within 3 months. - Consistently exceeded revenue targets, achieving +25% YoY in 2011 and +10% YoY in 2012, by implementing team products training strategies that resonated with consumer demands and market trends.