Matt Dehaty

I’ve spent my career building products and brands that move people, first at Nike, then at Gymshark, and now through my own venture, Old Novo At Nike, I learned the discipline of product, the power of storytelling, and how to earn consumer trust at a global scale. At Gymshark, I helped scale a rocket ship, moving fast, thinking big, and learning how to build for culture as much as for commerce. Now with Old Novo, I’m applying all of that to something more personal. Old Novo is a lifestyle sportswear brand rooted in rugby heritage and high standards, designed for those who still train with intent, live with discipline, and carry a competitive edge into everyday life. It’s for the ones who may have hung up their boots, but never lowered their standards. I played rugby for over a decade, and those values, teamwork, resilience, discipline, still guide how I work today. Whether building a product line, shaping a strategy, or mentoring a team, I bring the same mindset I took onto the pitch. Let’s connect, especially if you believe sport is still the best training ground for business.