Since many years I bring my expertise on the creative developement and also on the collection brief . My role is to ensure that the global strategy of the brand follow the Artistic Direction Vision and also respect the Business view. My goal is to make sure that the collections brief is well executed by all departements and that everyone has the right information by managing / organizing the information flow. Passionate about my role , I want to participate in the brand’s success. STUDIO - Oversee Design & Workshop team - Organize the Studio : process & creativity development - Research Trends - Create Mood board - Define and Supervise the Collection Brief - Validate sketches - Source trims and fabrics - Validate Prototype Fittings COLLECTION - Analyze market & competitors - Define collection strategy - P&L - Follow up the Sales - Create collection Planning - Ensure collection presentations - Keep track the production - Manage collection timing - Partner with all departments: Coordination 360° KEY SKILLS - Be Creative - Manage teams - Organized - Having strategic vision - Manage pressure - Be flexible - Communicate - Be able to anticipate
Rework the strategy and the brand identity Member of the management committee Management: 30 people (Studio and Workshop)
Rework the brand positionning Member of the management committee Management: 15 people (Studio)
Manage all design categories and Coordination Management: 10 people (Designers)
Manage collections and coordination
Manage the information flow while creating a Collection
Production organisation / planification and follow up of 3 RTW collections (Haute-Couture / RTW / Kids)
- Elaboration des collections avec les stylistes - Mise au point technique des produits - Mise en place et vente des collections sur les salons du PAP (Paris, Madrid, Milan) - Traitement sur le logiciel Columbus des ventes - Négociation des prix et développement avec les fournisseurs - Suivi de la production jusqu’à la livraison des produits finis - Analyse en amont des chiffres des ventes en boutique pour planification des stocks - Gestion des ventes sur le site Internet