Mathilda Ljungberg

Founded a creative consultancy supporting premium brands with marketing strategy, brand direction and content ecosystems. • Oversaw 360° delivery of marketing initiatives across digital and physical touchpoints, from concept development to final execution. • Led creative, brand and marketing strategy across positioning, campaigns and long-term growth direction. • Developed social media strategies and culturally resonant, platform-native content concepts to increase engagement, audience connection and brand relevance. • Defined and develop cultural storytelling frameworks across social, influencer and campaign channels. • Directed creative production end-to-end including shoots, campaign concepts, content direction and visual storytelling. • Advised founders and leadership teams on brand positioning, desirability and audience growth. • Built, mentored and managed external creative teams across multi-project production environments, from brief to delivery.

Promoted to lead SACHAJUAN's global organic marketing function, owning end-to-end organic marketing across content, influencer marketing and creative development across EMEA, US and APAC. • Conceptualised and directed SACHAJUAN Presents, a mini-docuseries featuring emerging artists designed to reconnect the brand to its core values of craftsmanship, self-expression and identity through culture. The series reframed SACHAJUAN through the lens of fashion, music, beauty and contemporary creative, strengthening emotional connection between brand and audience. • Worked directly with the Founder and Creative Director on brand growth and creative marketing initiatives, redefining brand communication to strengthen desirability and elevate premium positioning. Directed international campaigns across London, Paris, Stockholm and Copenhagen, with work featured in Vogue, ELLE, Harper's Bazaar, Allure and GQ. • Produced large-scale brand activations including SACHAJUAN 20th anniversary experiential exhibition in Stockholm. Owned full-funnel organic marketing across social, influencer and content, including calendars, publishing strategy, platform-native content and visual identity across Instagram, TikTok and digital ecosystems. • Led influencer and creator marketing strategy, overseeing partnerships, negotiations, collaborations and long-term relationships. • Managed high-volume global content production, coordinating photographers, stylists, models, videographers and editors across Europe from briefing to final delivery. • Led Meta advertising creative direction in collaboration with EU and US agency partners, ensuring commercial performance while maintaining premium brand tonality. • Developed and implemented scalable production workflows improving efficiency, consistency and output quality. • Directed launch campaigns transforming products into storytelling concepts, including the Hair Booster campaign. • Led and developed social and content teams, managing freelancers, agencies and external creative partners, while mentoring team members and coordinating cross-functional stakeholders. • Drove global brand visibility and cultural relevance through integrated organic marketing, influencer and content strategies across digital and editorial channels.

Produced fashion and beauty content for global brands including Pinterest, KICKS, Juicy Couture, Clinique and NA-KD. • Built personal creator presence across YouTube and TikTok, developing firsthand understanding of platform-native storytelling and audience building. • Developed early understanding of how creators and platform-native storytelling shape modern cultural brands and audience desirability. • Developed digital-first campaigns, editorial content and social media storytelling concepts for fashion and beauty brands. • Created platform-native content strategies optimised for Instagram, TikTok, YouTube, Pinterest, and emerging social platforms. • Produced creative concepts, styling direction and visual storytelling frameworks for digital and e-commerce campaigns. • Collaborated with brands on influencer-style campaigns, creator-led content and audience engagement strategies. Built strong understanding of creator economy dynamics, content performance and culturally driven social media growth. • Ranked #1 TikTok creator for Xlash Cosmetics in 2021, drove organic traffic to ecommerce through user generated TikTok content, distrubuted across Xlash's TikTok Account, generating 100-300 K organic views on videos as their top performing creator.

Supported fashion production, PR and showroom operations across fashion brands and agencies in London and Stockholm. • Assisted on e-commerce and editorial shoots (RTW), including styling, sample coordination, production logistics and on-set support. • Supported Fashion Week showroom and press day operations (London SS17), working closely with stylists, PR teams and editors. • Coordinated product and sample management, ensuring collections were prepared, tracked and returned efficiently. • Worked closely with photographers, stylists and production teams to support visual execution and campaign preparation. • Developed foundational experience in fashion production, brand presentation and creative coordination within fast-paced environments.