Jose Eduardo Lievano Castiblanco

Leading the conceptualization, planning, and execution of innovative digital initiatives to enhance customer experience and streamline internal processes. Driving digital marketing strategies aimed at increasing brand visibility and positioning, lead generation, and sales conversion across social media and search engines (To improve sell-out). Implementing tactics to strengthen relationships with online sales channels, maximizing brand presence and improving marketing effectiveness targeting distributors and retailers (Improving Sell-in efforts).

Leading 360° marketing campaigns and communications focused on brand positioning and growth. Designing and overseeing PR, creative, digital, BTL, and ATL strategies. Managing agency relationships and negotiations. Crafting omnichannel and digital media campaign measurement plans. Budget management through SEO, SEM, and Social Media Ads. • Slashed Avg. CAC by 50% by cultivating organic media as prime lead generators. • Slammed CPC averages, diving 90% in social media and 40% in Google Ads. • Spearheaded an unwavering 40% surge in search engine visibility.

Leading global branding department and managing content, media, and communication strategies. Orchestrating ATL, TTL, and BTL omnichannel strategies. Developing 360° marketing and growth campaigns aligned with LATAM markets. Managing internal teams, external creative agencies, and digital agencies. Creating campaign measurement plans and budgets. Controlling organic media for enhanced engagement, reputation, recognition, and sales. • Ignited monthly lead generation by 35% on average through digital campaigns. • Achieved a press ROI of +90% across three countries through Media and PR management. • Unleashed an astounding 85% surge in Instagram followers and 326% leap on LinkedIn within a year. • Achieved 25% post-launch Brand Equity increase and 25% retention growth. • Sustained a relentless 10% monthly user growth, setting a formidable two-year streak.

Responsible for devising and leading marketing and positioning strategies. Brand design and development. Identifying market opportunities and trends in the pet food industry. Developing product launch plans, including pricing and promotion strategies. Overseeing the BARF product line portfolio. Designing communication strategies for segment expansion. Creating traditional and digital channel strategies for market expansion. Formulating Trade Marketing strategies for different sale points. Managing brand participation in events. Pipeline management, brand plan development, P&L management, and consumer insight generation. • Forged unbreakable customer loyalty, birthing the "PET&CO Club”, and sparking an 80% retention rate. • Catapulted the traditional channel by 30% in a product launch debut month. • Increased traditional channel repurchases by 70% through Trade Marketing events.

• I provided sales support for different brands such as Giorgio Armani, Donna Karan New York, Gant and Hermès, to boost products turnover and increase sales. • I supported inventory control and stock turnover through price mapping and visual merchandising strategies. • I assumed the role of visual merchandising when needed at the point of sale.

Intern in the design area reporting to the brand manager. Design of products in glass, ceramics, metals, wood and plastics. Adjustment of strategies and production plans. Assistant in the coordination of production in China.

Developed national and international branding strategies for healthcare, FMCG, retail, beauty, fashion, and luxury sectors. Managed digital tactics including SEO, SEM, social media, and Digital Analytics. Optimized e-commerce platforms and websites. Audited and developed measurement processes for digital assets. Coordinated digital marketing activities (E-Commerce management, SEO, SEM, Social Media Marketing, Email Marketing). Developed pricing and sales budget tactics. Adjusted digital marketing campaigns based on KPI measurement and insights. Identified and negotiated new business opportunities with intermediaries and retailers. • Generated an impressive revenue transformation, increasing annual earnings for the KEEYAHRI brand from $3,000 to $180,000 USD from 1 month to another. • Orchestrated strategic negotiations with key distributors in the luxury market, resulting in expanded market presence for KEEYAHRI and a significant rise in revenue streams. • Led a highly successful product launch that fueled an exceptional 80% surge in e-commerce sales for the KEEYAHRI brand. • Enhanced data reliability by 25% across Google Analytics and Comscore platforms, delivering deeper insights and accuracy for Revista Semana. • Spearheaded strategies for optimizing ad spending, leading to a substantial 50% increase in return on investment for DONUM CORPORATION through strategic agency collaborations. • Guided the strategic launch of more than 20 brands, leaving an enduring legacy in both domestic and international markets.