Jose Eduardo Lievano Castiblanco



Jose Eduardo Lievano Castiblanco

Brand Development | Digital Marketing | Growth Strategy | Product and innovation | Marketing specialist | Ecommerce

Current Location

Bogotá, Bogota, Colombia

Jose Eduardo is available for work

Professional in Industrial Design, Master in Sustainability, and Specialist in Design Management, Trilingual (English, Portuguese, Spanish), with more than 10 years of experience leading the planning, development, and execution of Marketing and Growth strategies in mass consumption, Retail, luxury, and e-commerce companies. Experience in 360° campaign management (ATL, TTL, BTL), branding and brand positioning, social media management, content development, performance marketing, demand generation, metrics analysis, and insights discovery in Metabases, Power BI, and Tableau.
E-commerce strategy management, KPIs tracking, negotiation with agencies, and budget and ROAS control. With strategic thinking, decision-making, and leadership skills. Management of Google Analytics, Google Ads, Data Studio, Adobe Suite, CRM, and other digital tools.

  • Brands Jose Eduardo has worked with
    • Somos Internet
    • Muni Tienda
    • DONUM Corporation
    • Keeyahri
    • Grupo Semana
    • Universidad de La Sabana
    • Hermès
    • Giovinazzo Store
    • d.sign consultancy
  • Jose Eduardo's past titles
    • Head of Brand & Communications
    • Head Of Brand Marketing
    • Marketing Manager
    • Marketing Director
    • Digital Consultant
    • Lecturer in Marketing
    • Product Sales Executive
    • Product Design Intern
    • Strategic Marketing Consultant
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full time or Part time work

Employment Preference
  • Hourly Consulting
  • Permanent Positions
  • Freelance Assignments

Head of Branding & Communications

Somos Internet

Jan 2023 - Present

Development of 360 ° marketing campaigns and communications, focused on brand positioning and Growth, design, and monitoring of PR, creative, digital, BTL, and ATL strategies, in addition to the manag...

Global Head of Branding

Muni Tienda

Aug 2021 - Nov 2022

Led the global branding department and managed content, media, and communication strategies. Manage the brand and generate omnichannel strategies through ATL, TTL, and BTL media. Plan 360° marketing a...

Marketing Manager

DONUM Corporation

Aug 2020 - Aug 2021

Build a 360-degree strategy for marketing a luxury brand to promote it in the local market in the United States. Coordinate digital marketing activities (E-Commerce Management, SEO, SEM, Social Media ...

Brand Marketing Director


Aug 2020 - Aug 2021

Generate brand strategies and digital campaign management—monitoring of trends and development of new products. Adjust digital marketing campaigns based on the measurement of KPIs and the discovery of...

Digital Analytics Consultant and Auditor

Grupo Semana

Feb 2020 - Nov 2020

Structure the measurement process of digital assets by developing measurement plans based on KPIs, analysis of digital metrics, reporting and management of digital analytics. Develop protocols to inte...

  • Communications Strategy


  • Campaign Management


  • Strategic Marketing Consultancy


  • Strategic Communications


  • Campaign Development


  • Campaign Strategies


  • Campaign Strategy Development


  • Communications Planning





Work Proficiency









Massachusetts Institute of Technology

Innovation Leadership

2021 to 2021

Politecnico di Torino

Master of Science (MS)

2013 to 2016

Istituto Europeo di Design

Master's degree

2012 to 2013

Pontificia Universidad Javeriana

Bachelor's degree

2009 to 2012

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