Professional in Industrial Design, Master in Sustainability, and Specialist in Design Management, Trilingual (English, Portuguese, Spanish), with more than 10 years of experience leading the planning, development, and execution of Marketing and Growth strategies in mass consumption, Retail, luxury, and e-commerce companies. Experience in 360° campaign management (ATL, TTL, BTL), branding and brand positioning, social media management, content development, performance marketing, demand generation, metrics analysis, and insights discovery in Metabases, Power BI, and Tableau.
E-commerce strategy management, KPIs tracking, negotiation with agencies, and budget and ROAS control. With strategic thinking, decision-making, and leadership skills. Management of Google Analytics, Google Ads, Data Studio, Adobe Suite, CRM, and other digital tools.
Open to relocation
Open to Full time or Part time work
Head of Branding & Communications
Jan 2023 - Present
Development of 360 ° marketing campaigns and communications, focused on brand positioning and Growth, design, and monitoring of PR, creative, digital, BTL, and ATL strategies, in addition to the manag...
Global Head of Branding
Aug 2021 - Nov 2022
Led the global branding department and managed content, media, and communication strategies. Manage the brand and generate omnichannel strategies through ATL, TTL, and BTL media. Plan 360° marketing a...
Aug 2020 - Aug 2021
Build a 360-degree strategy for marketing a luxury brand to promote it in the local market in the United States. Coordinate digital marketing activities (E-Commerce Management, SEO, SEM, Social Media ...
Brand Marketing Director
Aug 2020 - Aug 2021
Generate brand strategies and digital campaign management—monitoring of trends and development of new products. Adjust digital marketing campaigns based on the measurement of KPIs and the discovery of...
Digital Analytics Consultant and Auditor
Feb 2020 - Nov 2020
Structure the measurement process of digital assets by developing measurement plans based on KPIs, analysis of digital metrics, reporting and management of digital analytics. Develop protocols to inte...
Strategic Marketing Consultancy
Campaign Strategy Development
Massachusetts Institute of Technology
2021 to 2021
Politecnico di Torino
Master of Science (MS)
2013 to 2016
Istituto Europeo di Design
2012 to 2013
Pontificia Universidad Javeriana
2009 to 2012