Antonio Quarta
Worldwide experience in International Marketing and Sales - Deep knowledge of Wholesale, Retail and Travel Retail - Strong background in the Luxury Industry: Watches, Cosmetics and Automotive - International MSc and MA - 5 languages.
International Marketing and Sales strategy: the launch of a new Swiss Made watch brand
- Teaching the practical application of Marketing and Sales strategies. - Practical examples and case studies. - Developing the analytical skills and strategic vision of the students.
- In charge of Facchinetti Group's MarComm strategy (10 pos). - Definition of the Omnichannel Marketing strategy. - Focus on Digital Marketing. - Project management of complex plans from ideation to execution. - Events and sponsorships. - TV : Spot BMW-Facchinetti 2020 featuring Severin Lüthi (Roger Federer's coach). - Key press and radio campaigns. - Outdoor campaigns. - Supervision of the construction of Facchinetti Premium Outlet in Lausanne-Bussigny. - P&L, KPIs, ROI, Marketing planning and customer satisfaction indicators. - Strong strategic cooperation with BMW Group’s Swiss Subsidiary for the application and adaptation of global marketing strategies to the regional market.
- International launch and development strategies. - Brand positioning and brand equity strategies. - Project management from ideation to execution. - Product/Price positioning. - Merchandising strategy at retail. - Facilitating international commercial partnerships. - Marketing strategy.
- Territory: Europe, Asia, Africa, Oceania, Israel and Turkey. - Also Director for the Italian local market (1 Brand Manager and 8 salesmen). - Launch and positioning in 25 countries and establishment of the distribution network. - Partnerships with large wholesalers and retail chains. - Leadership and management of cross-functional, multicultural teams. - Qualitative targets: selective distribution, merchandising, competitive brand environment at pos level, customer satisfaction indicators, and core product portfolio. - Quantitative targets: volumes, profitability, payments and net profits, and ROI. - Financial conditions, pricing, P&L, KPIs, business planning, forecasting and assortments. - Strong partnerships with clients, internal and external stakeholders - Focus on Digital Marketing and events. - Market and competition analysis. - Project management: analysis, definition and execution. - Motivational programs for sales-force: incentives and trainings.
- Territory: Europe, Eurasia, Americas, Turkey and Israel. - Restructuring brand positioning and the distribution network in 20 countries. - Managing a network of leading wholesalers and retail chains. - Yearly qualitative and quantitative targets achieved. - Definition of the go-to-Market strategies. - Market and competition analysis. - P&L, forecasting and management of assortments. - Managing 2 agents and 1 Sales Coordinator - Training and motivation programs.negotiating with large wholesalers, retailers and subsidiaries - International project management. - Qualitative targets: selective distribution, merchandising, competitive brand environment at pos level, customer satisfaction indicators, and core product portfolio. - Quantitative targets: volumes, profitability, payments and net profits, and ROI. - Financial conditions, pricing, core product portfolio and contracts. - P&L, KPIs, business planning and customer satisfaction indicators.
- Launch, brand positioning and business development in 26 countries. - Large wholesalers, retail chains and 3 subsidiaries in Germany, UK and France. - Project management. - Leadership and management of cross-functional, multicultural teams. - Qualitative targets: selective distribution, merchandising, competitive brand environment at pos level, customer satisfaction indicators, and core product portfolio. - Quantitative targets: volumes, profitability, payments and net profits, and ROI. - Financial conditions, pricing, core product portfolio and contracts. - Market and competition analysis. - P&L, KPIs, business planning, forecasting and assortments.
- Brands: Calvin Klein, Davidoff, Lancaster, Marc Jacobs, Chloé, Vera Wang, Jennifer Lopez, Sarah J. Parker, Cerruti, Lagerfeld, Joop, Chopard and Jil Sander. - Territory: Southern Europe, Northern Africa and Russia. - Negotiation with large Duty Free and Travel Retail operators. - Qualitative targets: selective distribution, merchandising, competitive brand environment at pos level, customer satisfaction indicators, and core product portfolio. - Quantitative targets: volumes, profitability, payments and net profits, and ROI. - Solid project management. - Leadership and management of cross-functional, multicultural teams. - Financial conditions, pricing, core product portfolio and contracts - Market and competition analysis. - P&L, KPIs, business planning, assortments and forecasting. - Marketing, trade Marketing, in-store, positioning and merchandising. - Constant negotiation of in-store permanent locations and shelf-spaces. - Yearly double digit growth. Quantitative and qualitative targets achieved. - Management of a team of 30 Beauty Advisors + 2 Sales professionals.
I can only highly recommend Antonio to any future employer. He demonstrates excellent communication and interpersonal skills, working effectively with different types of clients and cultures. He is a very open-minded and professional person, with a strong knowledge of how international distribution operates.