Hi! I am Anna. I am a communications expert with 5+ years of experience in customer success & communications, brand activation, digital campaign management, community engagement and A-Z event management. I believe in the power of high impact verbal & written communications in creating long-term engagement and advocacy. I also think that a multidisciplinary approach is a sure-fire path to stepping outside the box. My professional journey was shaped by my time in Beijing, where I fully immersed myself in an environment at the intersection of business, arts and sustainability. Today, my responsibilities include designing a scaleable customer journey and helping B2B customers develop effective communications strategies that promote their engagement, boost ROI and foster brand advocacy. I am also the co-founder of HER Paris - a professional network for women sharing personal stories. Though events, international brand collaborations and community-building activities, we redefine what it means to be successful. I am passionate about design, crafts and sustainability and find particular enjoyment in making things (clothes, food, projects) from scratch.
Carom is a premium social app designed to connect you in real life with like-minded people through curated experiences to expand your personal and professional networks.
We have relaunched HON locally as HER! Leading Her Paris Network - a community for professional women sharing their personal stories. HER is a space for professional women to seek guidance and growth alongside like-minded ladies, holding personal values close. Together we refine what it means to be successful, through vulnerability, authenticity and support. Key responsibilities: • Establishing the brand in Paris • Managing events, budgets and community from A-Z • Managing commercial partners and sponsors and outreach • Live event mediation and hosting Key achievements: • Organically grew the HER Paris community (for professional women sharing personal stories) to 300 active members through various community events • Managed partnerships with brands like Sézane, Lululemon, Axel Arigato, TRIP Drinks, Vitamin Well and Gallia Partners: Axel Arigato, Sézane, TRIP, Vitamin Well, Lululemon
Key responsibilities: • building the comms/CS department from the ground up • scaling up the customer success engine and designing a unique customer journey key account management • developing our platform for customer needs with the product team • renewal, upselling and cross-selling our services Key achievements: • 3 years of churn rate under 3%, 150% NRR in challenging market conditions • New customers transferring from the competition and quoting “the best customer care on the market” as the reason for coming to us • Taking the organisation and product from 5 to 35 people and driving a full transition to Salesforce • Building a comprehensive platform for impact tracking and marketing support • Developing creative customer campaigns generating an average of 5k new orders per brand and an engagement rate of at least 3.5% (industry average = 0.5%) on Instagram, 53% engagement through email marketing •Our customers position themselves as sustainable leaders and have won awards like the Marie Claire Sustainability Award (Noughty, 2022), Smallbiz100 (Disruptor London, 2023), or winning contracts with retailers like Tesco, dm or Wholefoods with our support
• Developed comprehensive content strategy (web, app, blog) • Supported product team with app development • Executed the content strategy • Hosted online events with brand partners • Managed B2B partners
• Researched and developed contemporary and Aboriginal artist biographies • Wrote texts with special focus on collector engagement and boosting acquisition
We are proud to finally bring HON to Paris. Our mission is to create space for professional women to seek guidance, community, and growth alongside like-minded women, holding personal values close. We encourage women to take action of their ideas and redefine what it means to be successful.
• Translation from Mandarin Chinese to English • Promotional text development
• Technical translations (i.e. machine operation manuals) • Lifestyle and fashion article translation • Short novel translation • Editing
Anna is incredibly strong in building lasting relationships with customers. Her friendly and sunny character is an asset to every team and company