As a PR and Communication Consultant, I leverage my 15+ years of experience in the field to help clients achieve their communication goals with a specific focus on luxury. I am skilled in designing and implementing innovative communication strategies by integrating various channels and media to enhance organizational effectiveness and optimize productivity. I consider myself pragmatist and highly organized, with a proven track record of managing multiple projects simultaneously, coordinating complex schedules, and organizing events. I am an articulate and empathetic communicator, adept at securing partnerships, collaborating cross-functionally, working with C-level executives, and fostering long-term professional relationships with key stakeholders at all levels.
Development and implementation of the agency's PR and communications activities. Oversee and coordinate all PR teams in executing innovative and tailored communication strategies for clients and new businesses.
Creation of strategic communication plans, media plans and media strategy consulting. Development and execution of media outreach programs. Creation of online content, press kits, and web-friendly communication materials. Management and coordination of brand events (press presentations, fashion shows, product launches, store openings). Relationships with leading figures in the fashion, lifestyle and design press. Identification of communication opportunities for senior executives. Copywriting (articles, press releases, speeches and other publications)
Development of marketing and communication strategies in both more established and emerging markets with great emphasis on digital. Brand image renewal through the use of a more contemporary and competitive approach. Introduction of new markets in terms of awareness. Development of Trade Marketing activities with a focus on US and EMEA. Internationalization of corporate and product communication. Maximizing PR in the national arena through innovative brand practices.
Guide on internalizing the corporate communications function for all product lines, and creating the respective strategies and budgets. Introduction of the new creative director position in all markets with extremely positive feedback in terms of coverage (+50%). Consistent department cost savings of 20% YOY through reorganization of resources, activities, and suppliers.
Consolidation of the brand in the Italian market through the development of special projects and strategic partnerships, resulting in increased coverage and brand awareness, achieved in part through careful work on converting the approach to digital. Organizing retail and corporate events in partnership with media and other brands. Publication of the company's monograph book and digitization of the historical archives. Promotion to senior position by virtue of performance achievement.