Pradyut Lenka
I am a dynamic and result driven professional with 17+ years of experience in Fashion Retail and Channel Management. Proven expertise in retail operational, business development, store launch, franchisees development, distribution management, MBO account, key accounts and client management with an aim to drive incremental business growth. Strong interpersonal and negotiation skills to develop and execute sales and marketing strategies aimed at expanding business base.
Experienced retail management professional adept at overseeing operations, enhancing guest experiences, and driving profitability within the retail kiosk industry. Skilled in managing teams, optimizing inventory, implementing cost-saving measures, and spearheading strategic expansion initiatives. Proven track record of success in launching new kiosks, negotiating agreements, and fostering vendor relationships. Passionate about driving operational excellence and delivering results in dynamic retail environments.
• Oversaw distribution operations for 5 states (AP, Telangana, Odisha, Chhattisgarh, and Vidarbha). • Managed 11 distributors and recruited 11 new partners, expanding MBO presence to 1000+ outlets. • Ensured distributor ROI by managing primary and secondary sales through accurate forecasting, timely refills, and efficient collections. • Led a team of 9 (5 company staff and 4 DSOs) to consistently exceed quarterly sales and collection targets.
• Managed multi-format stores, franchise partners, store profitability, and retail operations across assigned regions. • Executed store openings, operational audits, training programs, and network expansion initiatives.
• Oversaw channel sales, distributor management, and retail expansion across cluster regions. • Strengthened partner performance, improved brand presence, and executed multiple store launches.
• Handled retail operations, franchise store management, sales targets, VM implementation, and territory expansion.