Sara Macedo

Over nearly a decade, I drove the digital presence of hundreds of brands, including global giants like L’Oréal, Philips, and The North Face. My work focused on delivering user-centred designs that elevated brand identity and achieved measurable results. Key outcomes included a 144% increase in conversion rates, a 79:1 return on investment, and a tenfold increase in monthly email leads for various clients. I partnered with developers, marketers, and account managers to strategize and execute tailored campaigns, ensuring cohesive design systems across all touchpoints. I also played a key role in advancing Yieldify’s platform by developing scalable frameworks and enhancing the user experience. This role demanded a balance of creativity and strategy, managing multiple projects across diverse industries while maintaining high standards for design quality. Yieldify strengthened my ability to deliver impactful digital solutions that blend functionality with visual appeal, further solidifying my passion for meaningful design and collaboration.

I crafted strategic, bespoke brand strategies for various architecture projects, turning client presentations into compelling narratives with visually stunning identities. This included bringing 3D models to life through expert photo editing, ensuring each visualisation was captivating and remarkably realistic. I also orchestrated a complete brand overhaul for the firm, including web design, social media strategy and a range of branded merchandise.

I was in charge of the entire creative process and seamlessly moved from requirements gathering to the creation of meticulously crafted UI style guides — which empowered the developers to deliver flawless digital experiences — to overseeing each launch in close collaboration with the engineering team. I also developed branding for select clients. These brand identities were digitally native and ensured a cohesive and impactful online presence.