Sara Macedo

- With a track record spanning thousands of businesses, I've been the driving force behind compelling design strategies and captivating user experiences. - During my 8-year tenure as the designated designer for Philips Global, I collaborated closely with a high-calibre team and achieved remarkable results. These include 3.2 million Total Impressions, 58,000 Impression Sales, a +12% CVR Uplift, and the acquisition of +45,000 Leads. These successes were rooted in an in-depth understanding of our audience, branding, and metrics harnessed through our Conversion Platform. - In this period, Managed a portfolio of projects, ensuring that deadlines were met and clients were satisBed with the completed work. - I've actively contributed to team growth by recruiting, mentoring, and guiding new designers through the hiring process, all while providing training and consistently reviewing their qualitative and quantitative performance. - My leadership played a pivotal role in a brand renaissance, where I led illustration strategies that breathed life into our brand, shaping its personality. This journey involved the development of a comprehensive brand strategy, precise positioning, and meticulous guidelines. We effectively conveyed our brand's narrative through a fresh website, revamped platform UI, and diverse marketing materials, ensuring our brand remained vibrant. - As a manager of creative processes, I've provided art direction, instilled efficiency within teams, and crafted engaging, memorable characters that resonated deeply with our team, customers, and the market. - Beyond Philips Global, I've led transformative experiences for online shoppers. I've honed a /2/&/2C SaaS platform, delivering remarkable results, including up to +40% conversion rate uplift and an impressive 15:1 ROI for renowned brands like L’Oreal, Philips, Adidas, M.A.C Cosmetics, Milk Makeup, Frank?Oak, Everlane, and more. - Assisted in preparing reports and presentations for senior management, ensuring accuracy and timeliness

- Created the complete branding for the architecture bureau, which included wire-framing of the website, social media materials, and company swag; - Developed and implemented brand strategies for each architecture project, including client presentations and a resort’s complete visual identity; - Took 3D model projects to the next level of reality via photo editing, bringing them to life.

- Gathered requirements and worked with small businesses from briefs to successful launch; - Created UX/UI for websites, including UI style guides and specifications for developers.

- Created web, graphic, and icon design for small businesses; - Personal branding for various small businesses; - Contributed to independently printed magazines and fanzines; - Created posters for local music festivals.