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Chloe Carmona

Menswear RTW collection merchandiser manager
About

Twenty years of experience in International luxury and high-end Fashion Men RTW Collection Merchandising & Marketing. Leadership of diverse cross-functional teams (Collection, Design, Fabrics, Product Development, Analysts, Buying, Visual Merchandising, Wholesale, Marketing). Working on all aspects of a brand's collection management with Worldwide retail and wholesale vision. Strong relationship with Creative Director & studio to build desirable, strong, well balanced and performing collections in line with Company strategy and vision. Main skills: Product Strategy, Collection Merchandising, Pricing, Retail buying, Objectives and KPI’s, Skus efficiency, Menswear, Multicultural environment, Trend Analysis, Forecasting.

Previous Brands
A.P.C.
Christian Dior
kenzo
Menlook
Saint Laurent
Work Experience
Menswear Collection Merchandiser Manager
Apr ‘18 - Nov ‘19
Saint Laurent

1/ Collections - Elaborate the seasonal collection structure by product category - Create a strong and coherent link between Defile and Main collection - Manage the collection to deliver business targets (ie. Value, Volumes, Gross Margin, Sku efficiency) and Regional needs - Create the Core Assortment according to the collection forecast to determine and share sales guidelines for Wholesale chanel - Define the price strategy in line with the margin objective - Determine the retail selection according to main KPIs and Creative Director mandatory selection - Collection presentation to sales team and buyers during the showroom 2/ Analysis - Sell in and sell out reports - Follow the delivery planning with the production team - Retail price and margin - Skus efficiency 3/ Management and organisation : - Management of a team of 3 merchandisers and 2 interns - Creation of the seasonal planning to anticipate all the key dates of the collection: 360° vision - Organisation and monitoring of regular meetings with design, retail and production teams - Supervise the VIC order - Automatisation of all the reports and sales support

MRTW Senior Collection Merchandiser
Aug ‘13 - Mar ‘18
kenzo

Define a global menswear strategy to offer the right product assortment to the targerted customer. Working on the collection to create a strong offer through the design and the market specificities. 1/ Collections - Elaborate the seasonal woven collection structure by product category - Participate to the fabric to sketch with design team and ensure the merchandising objectives are met - Create a strong and coherent link between Defile and Main collection - Manage the collection to deliver business targets (ie. Value, Volumes, Gross Margin, Sku efficiency) and Regional needs - Collection Forecast (ie Units) to ensure fabric projections for Sampling and Production - Create the Core Assortment according to the collection forecast to determine and share sales guidelines for Wholesale chanel - Define the price strategy in line with the margin objective - Determine the retail selection according to main KPIs and performance objective ( Sell Through, Avg Selling Price) 2/ Product - Participate to the collection and production fitting - Collection presentation to sales team during the show room - Retail training - Work with visual merchandising to ensure all the key products are well represented in store - Competitors survey 3/ Analysis - Sell in and sell out reports - Monitor the sell thru and best sellers by product category - Budget and strategic plan analysis

Menswear Senior Buyer
Jul ‘12 - Jul ‘13
Menlook

Management of 120 brands including MCQ Alexander McQueen, Jil Sander, Carven, Marc by Marc Jacobs, Kenzo...

Men's collection & Retail merchandiser
Aug ‘09 - Jun ‘12
A.P.C.

Elaborate the seasonal woven collection structure by product category, Buying of menswear collection for retail store (Europe, Japan & US)

MRTW Product Manager
Mar ‘05 - Jul ‘09
Christian Dior

Oct 07 - July 09 DIOR HOMME - RTW Product Manager March 07 – Sept 07 DIOR UK – Product Manager June 05- Feb 07 CHRISTIAN DIOR – Menswear’s buyer March-June 05 CHRISTIAN DIOR – Women’s leather good buyer assistant (internship)

Languages
French - Native
English - Fluent
Anglet, France