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Emma Olliff

Senior Registered manager
About

PROFESSIONAL SUMMARY

Previous Brands
Tropic Skincare | Full Time
Bad Brownie| Contract
In The Loop Drinks | Contract
TEMPLESPA Skincare
Roja Parfums
Break
Full
Various
Channel Health
Netmedia Corporation
Four Nine Media
TIME WARNER ENTERPRISES
Turner International Televi s ion Li cens ing
POLYGRAM Film International
Business World Corporation
Work Experience
Head of Digital Marketing & E-commerce
Sep ‘22 - Now
Tropic Skincare | Full Time

Managing and recruiting a team of 7 to ensure best-in-class execution across all channels. Ownership for the management of the digital budget and shared ownership of hitting KPIs for the business. Ownership, creation and implementation of digital strategies aligned to the company's vision, goals and objectives Developing customer acquisition & retention strategy to drive growth, brand awareness & customer engagement Leading and directing the team on email, SMS, WhatsApp & Web Push marketing strategy including migration from Klaviyo to Insider Streamlined briefing and reporting processes to increase team efficiency. Managed the development of our new e-commerce site from Shopify Plus to Shopify 2.0 (https://www.tropicskincare.com). Improved page load speeds from 3+seconds to 0.87 seconds, and improved conversion rate from 30%, Increased AOV by 14% and revenue increased by 10% Introduced RFM and replenishment strategies to CRM communication plan. Head of Digital Marketing & E-commerce

Head of Digital Marketing & eCommerce
May ‘21 - Aug ‘22
Bad Brownie| Contract

Created, implemented, and optimised the digital marketing road-map across all channels with a focus on brand exposure, customer acquisition and retention Lead, developed and executed the annual Digital Media strategy for Bad Brownie in line with the overall commercial and marketing objectives. Showing vision and pro-activity to drive improved Digital & Web performance improving our direct share of the business. Lead all aspects of e-commerce business and ensured strong execution across acquisition & retention performance marketing, site performance & design, onsite marketing, email marketing, SEO, and promotional campaigns to hit revenue growth targets. CRM: Responsible for the newsletter, segmentation, monitoring and creating campaigns to nurture customer relations. Development of customer retention strategy utilising a subscription based model, loyalty program and referrals. Set out all campaign objectives and KPI's, keeping in mind awareness and positioning, traffic and revenue, new customer acquisition and retention/loyalty/frequency of purchase. ECOMMERCE

Marketing Consultant
Nov ‘19 - Aug ‘21
In The Loop Drinks | Contract

Developed the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term. Planning and execution of all communications and media actions on all channels, including online and social media Assisting with product development, pricing and new product launches as well as developing new business opportunities

Digital Marketing Manager
Oct ‘19 - May ‘21
TEMPLESPA Skincare

Develop and deliver brand-specific digital strategies aligned with channel priorities Ensure appropriate commercial budgets and targets are set for DtoC ecommerce activity. Delivered global digital content strategy across all channels, recommending a test and learn approach to inform ongoing strategy. Developed and managed the full digital strategy including PR, Influencer, social, SEO, Affiliates, SEM etc. Development and execution of digital marketing plans including channel strategy, budget allocation, reviewing organisational capabilities, market specific insights, communication plans and team development. Growth management across funnel from acquisition to activation, retention and revenue. ECRM strategy including behavioural targeting and marketing automation using Emarsys and Magento. P&L management for all digital channels. Exceeded revenue targets by +48% achieving 68% YoY growth. Reviewed need gaps in the team and recruited and onboarded 2 new members of staff Grew Temple Spa customer base by 93% and exceeded new customer growth targets by 68% Increased social media following by 42% +242% affiliate growth in 7 months

Digital Marketing Manager
Oct ‘16 - Oct ‘19
Roja Parfums

Working with key stake holders to create, implement and execute the full media campaign for any new launch digitally across all markets. Defining the digital strategy, concentrating on the content calendar for the complete Roja Parfums portfolio. Monitor and manage digital brand performance to achieve sales & profit targets. ECOMMERCE ~ E DIGITAL M O

CAREER
Nov ‘13 - Jan ‘18
Break

Jan ‘02 - Jan ‘13
Full

MARKETING & SPONSORSHIP MANAGER
Jan ‘02 - Jan ‘10
Various

GROUP PROJECT DIRECTOR
Jan ‘01 - Jan ‘02
Channel Health

GROUP MARKETING MANAGER
Jan ‘00 - Jan ‘01
Netmedia Corporation

MARKETING EXECUTIVE
Jan ‘98 - Jan ‘99
Four Nine Media

PA TO SENIOR SALES EXECUTIVE
Jan ‘97 - Jan ‘98
TIME WARNER ENTERPRISES

PA TO VICE PRESIDENT INTERNATIONAL SALES
Jan ‘96 - Jan ‘97
Turner International Televi s ion Li cens ing

ADVERTISING SALES EXECUTIVE
Jan ‘95 - Jan ‘96
POLYGRAM Film International

Jan ‘94 - Jan ‘95
Business World Corporation

Languages
English
Location Preference
Open to relocation
Work Pattern
Full-time
Employment Preference
Permanent Positions
Education & Training
College of Naturopathic Medicine
‘10 - ‘13
Diploma in Naturopathic Medicine
QUEENS BUSINESS COLLEGE
Unknown - ‘95
Diploma in Business Skills
University of Northumbria
Bachelor of Arts
Hurstpierpoint, Hassocks BN6, UK