In a world that is constantly evolving, I know the importance of an omnichannel retail strategy while respecting your customers motivations and the brand's DNA. My sharp and expert eye, gained through years of experience in the world of retail design, allows me to imagine tomorrow without forgetting the roots of the brand. Do you find, like me, that you are not always thrilled when you walk through the door of a shop, hotel, restaurant or pop-up shop? And to think that the e-shop doesn't look enough like the shop and vice versa. If we meet, I will prove to you that it is possible to be ¼ of an hour ahead without upsetting the fundamentals. Entrust me with your projects and your teams and together we will make your brand a success story! And to tell the truth , I love Fashion, accessories and cosmetics .
How to build an multichannel merchandising strategy while respecting the codes and fundamentals of a brand Linking the promise to the operational reality Create an efficient and profitable concept that turns customers into absolute fans Creation of intra and inter seminars: brands and 360°. Teaching retail telling Professional education in strategic merchandising
Implementation of the merchandising strategy (omnichannel/digital/retail) Creation of the brands' merchandising signature Window design and creative pop up stores Writing of the merchandising path/clusters Animation and training of expert teams/Team building Acculturation and training of retail/merch/fashion Creation and follow-up of the commercial policy Principal customers : Groupe Beaumanoir, Clarins, Carrefour, Esmod, Estée Lauder, Disney, IFM, Lancôme, Les petits hauts, Christian Louboutin, Groupe Rocher, Rochas, Rossignol ...
Installation of the merchandising strategy & global design Acculturation to collective intelligence Coordination of agency and designer collaborations Creation and management of project teams Creation of the group's upstream merchandising unit Setting up the centralisation of purchasing and steering
Development and adaptation of collections to the French market Adaptation of new concepts Opening of first 36 new shops