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Sanaa Dahhak

E-commerce
About

Experienced e-commerce and luxury fashion management professional with a proven track record in online merchandising, order validation, and stock management for leading brands. Skilled in optimizing e-commerce operations, managing fraud risks, and enhancing customer experiences. Fluent in English, French, Arabic, and Italian, with expertise in digital tools like Magento, Shopify, and Cegid. Known for a proactive, detail-oriented approach, I am passionate about delivering excellence in fast-paced, high-end environments.

Previous Brands
Global Galaxy Training LTD
LANVIN
Ralph Lauren
Arlettie Paris
Madia & Matilda
London College of Fashion, University of the Arts London
Bebèdetta Shop
Commercial Accountant
Buongusto
Work Experience
Business development - E-commerce
May ‘24 - Sep ‘24
Global Galaxy Training LTD

• Developed and implemented business development strategies to increase revenue. • Identified and pursued new business opportunities, leading to growth in the client base. • Conducted market research to identify new opportunities, leading to growth in the client base and improved service offerings. • Collaborated with the sales and marketing teams to develop targeted sales campaigns. • Negotiated contracts and managed deals with major corporate clients.

E-Merchandiser Assistant
Jan ‘23 - Aug ‘23
LANVIN

• Construction of the expenditure budget with the various departments for 2024. • Conducted weekly sales performance analyses, including restocking and supplier follow-up, enhancing the efficiency of product turnover. • Contribute to corporate reporting and monitor KPIs daily. •Supervised the online merchandising of products, ensuring accuracy in product descriptions, labels, and templates.

Wholesale Showroom Intern
Apr ‘22 - Jul ‘22
Ralph Lauren

• Supporting wholesale and showroom team at all times during seasonal sales • General running of the department as needed including tidying the showroom and other tasks as they arrive • Keeping stock records up to date using Launch Metrix program • Assisting with model dressing and that looks are presented to the highest standard

General Assistnat
Mar ‘22 - Apr ‘22
Arlettie Paris

Part of the sales team for Fendi, Dior, Louboutin, and many more. • Greeting, informing, and accompanying the clientele. • Maintenance of merchandising and stock replenishment. • Repackaging of the collections post-sales.

Buying & E-Commerce assistant
Jun ‘21 - Aug ‘21
Madia & Matilda

• Keeping abreast of all fashion and market trends, new brands, designers and market influencers. • Achieving targeted sales, margin and profit on the designated area of business, negotiating payment terms and trade negotiations. • Working with the Buyer to drive seasonal strategy, to include brand/designer mix in line with identified range plans.

World Retail Congress Future Retail Challenge 2021
Mar ‘21 - Apr ‘21
London College of Fashion, University of the Arts London

Selecting a new generation online-only brand and create the strategy for the launch of your brand’s first brick and mortar store for a post-pandemic world. Brand: NIGHT ADDICT.

Sales Advisor
Jun ‘20 - Sep ‘20
Bebèdetta Shop

• Ensured a unique client experience, creating a long-lasting relationship, taking care of all phases of the selling ceremony, after-sales and clienteling activities, providing a warm and welcoming environment; • Achieved excellent selling performances and results; • Worked with the team effectively and enthusiastically. • Guided and influenced the client to make the best possible decision to buy the right product.

Secretary - General
Jan ‘17 - Jun ‘17
Commercial Accountant

• Day-to-day bookkeeping and helping the accounts team with match- ing invoices/dispatch notes. • Reconciliation of balance sheet items.

Food and Beverage Supervisor
Sep ‘16 - Sep ‘19
Buongusto

•Strong customer service skills, including assessing customer needs, adhering to quality standards, evaluating customer satisfaction, and making the proper adjustments or corrections. • Excellent active listening skills and ability to give complete attention to customers during busy times. • Demonstrated service orientation; always looking for opportunities to serve patrons and assist other employees. • Effective at multiple points of sale software systems. • Solid background in organizing other wait staff and hosts, coordinating my responsibilities to ensure a smooth flow of service.

Languages
Arabic - Native
English - Fluent
French - Fluent
Italian - Native
Spanish - Basic
Education & Training
CIMA
‘24 - Unknown
Master's degree
MODART International
‘22 - Unknown
MBA 1
London College of Fashion, University of the Arts London
‘20 - ‘24
Bachelor's degree
Istituto Statale Istruzione Superiore "Valceresio"
‘14 - ‘19
High School Diploma
Paris, France