With a unique combination of communication techniques and a strong sense of creativity, I strive to innovate and revolutionise brand storytelling and enhance brand image through innovative and compelling means. Over the last few years, I have been responsible for content production and management, with a particular focus on brand awareness and image development, with a strong knowledge of international luxury and fashion brands. I look forward to hearing from you.
• Coordinate diverse projects for clients in the luxury, art, and culture sectors, including Van Cleef & Arpels, Cartier, and institutions like the Louvre, Château de Versailles... • Develop and execute comprehensive communication strategies to enhance project visibility and foster stakeholder engagement • Oversee project budgets and production schedules • Management and production of content (videos, films, photos, website, applications) • Collaborate with cross-functional teams to ensure seamless project execution and client satisfaction
- Developed and managed digital assets, including videos, photos, GIFs, and podcasts, to enhance brand visibility and engagement across various platforms. - Authored and implemented creative briefs for franchises such as Sauvage, J'adore, Miss Dior, La Collection Privée, Dior Spas, Capture Totale, Prestige, Or de Vie, Rouge Dior, and Backstage. - Led brainstorming sessions to conceptualize video and film ideas for the 2023-2024 campaigns. - Coordinated the casting process for models - Managed the logistics and preparation for photo and video shootings, including location scouting, equipment coordination, styling, and daily planning. - Oversaw the post-production process, including color grading, voiceover integration, video editing, and retouching briefs. - Conducted active benchmarking and competitive monitoring to develop best practices in digital marketing and content creation.
- Mise en place d'un plan éditorial pour les réseaux sociaux - Programmation et publication des contenus - Animation des réseaux sociaux Pierre Hermé Paris - Création des reportings pour chaque nouvelle collection - Collaboration avec les autres filiales en France et à l'international (UK APAC et MENA) - Gestion des relations influenceurs (portages. évents. tournages..)
- Mise en place d'un plan de comm. Interne & RH - Animation des réseaux sociaux Pierre Hermé Paris - Création et Gestion de la newsletter mensuelle - Développement de la marque employeur - Réalisation, rédaction et illustration de contenus
- Conception et réalisation de contenus pour les événements internes (visuels. vidéos) - Animation des réseaux sociaux avec le CM - Création et Gestion de la newsletter mensuelle - Développement de la marque employeur