Xavier Giammattei
Digital marketing and e-commerce specialist with a proven track record in luxury and hospitality industries, excelling in digital transformation, performance marketing, and brand storytelling. I drive revenue growth, elevate brand perception, and lead high-impact digital strategies for global luxury brands. My expertise spans digital marketing, digital solutions and development, content creation, CRM, branding, traditional media, PR, and POS marketing across luxury sectors, including hospitality, watches, cosmetics, and accessories. A strategic leader with a history of delivering exceptional results, I combine hands-on expertise with a solid academic foundation, including a Master's/MBA. Entrepreneurial, business-oriented, and proactive, I excel in leading teams and driving transformative digital initiatives.
- Developed and implemented strategies for digital advertising, social media, content, CRM, and development. - Optimised all digital platforms, enhancing lead quality for groups of 6+ guests and stays of 5+ nights, ensuring highly targeted inquiries. - Pivoting the digital and brand strategy towards an elevated and inspirational content-led strategy with the upcoming new website, social media strategy and imagery.
- Led a team of 6 to develop and implement strategies for digital advertising, performance, revenue, content, CRM, and development. - Successfully upgraded digital platforms (Website, CRM, Channel Manager) to enhance performance, ROI, design, flexibility, and productivity. - Spearheaded major digital transformation projects, including Opera PMS migrations, Chair of the Soneva Technology Task Force, streamlining digital revenue channels and improving guest booking experience, leading to a 68% revenue increase.
- Led a team of 3 and elevated the brand image with a storytelling and lifestyle strategy. - Revitalised all digital platforms (website, social media, CRM, SEM, booking engine) with a content-led strategy focused on ROI and qualified traffic acquisition.
- Successfully revitalized the PR strategy with 42 pieces of coverage in H2 2019 including The Times, Evening Standard, Country & Town House, Square Mile. - Led a Marketing & Membership team of 4, initiated a focus on digital content and membership acquisition. - Refined the brand image and assets to align with the expansion strategy and new target audiences.
- In charge of digital advertising, online revenue, web development, and e-commerce. Leading a team of 2. Achieved a consistent annual revenue growth of 20% up to $3.6 million globally (US, Japan, China, Europe). - Successfully launched an e-commerce website for cosmetics and home products, overseeing design, supply chain, multi-country, multi-currency, payment gateways, duty/tax, and legal aspects.
- Tissot UK & Ireland - Management of media, sponsorship, visual merchandising, and e-commerce activities for the UK and Ireland markets with a team of 2 and dotted line of 7 in Sales. - Spearheaded the transition to a digital-first media strategy, implemented innovative sponsorship activations that became a case-study, contributed to the global revamp of the brand's visual identity.
- Fragrances & Eyewear, UK & Ireland - Marketing, media, visual merchandising, PR, events as well as roles in Sales. - Managed a communications budget of GBP 2 million, led a team of 2, and supervised a dotted line of 23 in Sales.
- Fragrances & Eyewear, Spain & Portugal - Marketing & visual merchandising
- France, Perfume - Key-Account Manager Assistant, sales support, data & analytics, category management
I had the chance to work alongside Xavier at Cartier but also at SWATCH Group. Xavier owns all aspects of Marketing within the Luxury Industry and has been able to develop strong Marketing Strategies on all traditional channels & Digital (Website dev, Content etc). On a personal note, Xavier is great person to have in a team, positive and invested in what he does.