Laura Daniela Arias

Led marketing optimization for top-grossing titles: Mob Control and Block Jam, managing and supporting a $130K daily ad spend to ensure strong campaign performance. Spearheaded initiatives beyond traditional UA by launching large-scale social media influencer campaigns targeting the Japanese and US markets. Advocated for a strategic shift from a hyper-casual approach to delivering a quality-focused player experience, exploring new value generation opportunities, i.e exclusive in-game experiences designed by celebrities and leveraging AAA game channels like Twitch for high-impact activations.

Led E2E Event management, and rebranded the PBW Hackathon as "Hack the Block," establishing a distinct identity and boosting its appeal and value differentiation. Led outreach efforts across coms platforms, co-driving over 400 onsite participants and 1,000 online participants, the largest turnout to date. Took charge of the online event mid-launch, resolved inherited challenges, and contingencies ensuring a seamless execution. Assisted in welcoming and interacting with VIP high value profiles at the main PBW event; such as Adam Back and Brock Pierce. Building new professional relationships with global top industry leaders.

Co-created the value proposition & business model for the Social Game DApp. Defined the company's core purpose and long-term vision. Cultivated a creative, impact-driven, and collaborative team culture while optimizing workflows. Created investor and stakeholder materials. Established the basics of the game's tokenomics framework. Represented Gaima World at global industry events.

One of the 200 guests of Zuzalu, Vitalik Buterin's experimental "pop-up city" in Montenegro. A two-month curated community bringing together global innovators in Al, Web3, and longevity to test intentional, bottom-up community building and accelerate new social and technological models

Led on-page, off-page, and technical SEO for B2B clients, boosting growth. Lead SEO specialists, content writers, and developers ensuring HQ delivery Nurtured client relationships, communicated results aligned expectations Led outbound strategies, driving client acquisition across EU and US.

Lead outbound strategies, managing full sales cycles of $15K+ ATR deals Led content strategy projects for clients including Pinterest and TrustPilot. Opened high-value deals ($60–$80K) with top tier companies: Disney+, NetApp, ServiceNow, Blizzard Entertainment, and Procore Tech. Secured $100K+ opportunities by implementing account-based selling, bringing deals with Blackboard, MindValley, and VMware. Onboarded new Growth Team members and provided strategic guidance to LSP clients on sales systems and KPIs.

Led communications & experience design for the 30+ international creative companies participating in the Shanghai International Theatre Festival in 2019. Ensuring a smooth experience, reducing cultural shock.

A carbon-negative floor-tile generating energy from human movement. Created the business model, go-to-market strategy, brand identity, and communications plan. Led the team to win Trepcamp's London competition and secured preselection to pitch at 4YFN in Los Angeles.

Co-lead redesign of the Sales and Operations process and implemented the Annual Commercial Plan in Peru, Colombia, Ecuador, and Bolivia. Optimizing processes and incurring millions of savings by improving the Forecast Accuracy by 4%.