Business leader bridging High-End Luxury (Montblanc, Loro Piana, Zegna) and Digital Retail (Zalando). Expert in turning separate categories into profitable, data-driven lifestyle businesses.
Direct the Accessories business unit (Leather goods, Accessories, Jewelry and Bespoke Furniture). Commercial Turnaround: Delivered +23% CAGR (FY20-FY25) and expanded Gross Margin by +800bps by transforming static product lines into a high-growth business unit (i.e., Art of the Desk). Strategy: Redesigned the global category structure to align with actual customer needs, optimizing Customer Acquisition Cost (CAC) and Lifetime Value (LTV). Partnerships: Built high-value collaborations with Ferrari, VCA, BMW, Disney and world-class museums to elevate brand desirability globally.
Managed and executed growth strategy across 5-brand portfolio (4 menswear, 1 dual-gender brand). Market Leadership: Scaled Pier One to the #2 brand on the entire Zalando marketplace by combining competitive pricing with trend analysis. Efficiency: Created a high-speed assortment model using behavioral and real-time data to maximize sales per SKU and minimize unsold stock.
Managed buying and merchandising for 34 DOS, overseeing +400+ SKUs and seasonal performance. Improved seasonal full price sell-through by ~10% in FY13, FY14 and FY15 through improved open to buy logic.
Managed licensing partnerships with (Estèe Lauder, Marcolin, Girard-Perregaux, Tateossian).