Experienced Marketing and Business Development Manager with demonstrated history of high achievements at global and local levels. Ability to execute 360° marketing campaigns, roll out the product launches worldwide, while ensuring the consistency of defined strategy, KPIs, objectives, deadlines
Branding and strategy, marketing materials creation
The launch of a new company and a brand of liposomal vitamins in a highly competitive market (Russia). I was responsible for the full marketing cycle, from strategy development to brand building and activation across multiple channels, ensuring consistency while adapting to local market dynamics. . I have a deep understanding of how social media drives brand relevance and engagement, particularly in the vitamin industry, and I have consistently leveraged it as a core driver to amplify campaigns and build communities. I have capacity to balance between strategic direction and operational execution. I am a hands-on leader who enjoys staying close to the market, turning ideas into impactful activations, and creating momentum within teams. I have successfully managed a Marketing Manager role in a fully remote environment, with the company continuing to implement my strategy and demonstrating strong growth. I am experienced in coordinating cross-functional stakeholders, setting clear priorities, and ensuring efficient delivery of marketing initiatives, even with limited resources.
Successfully managed relaunch of generic products portfolio (14) within time limitation, budget constrains according to KPIs •Relaunched the one of the key product (BioRoot RCS) with demonstrated positive growth (+20%) despite of lockdown period •Constructed digital eco-system from zero through launch of the new communication strategy and cooperation with KOLs •Team management (2 people)
Accelerated market share by 50% (key brand for the company) •Marketing strategy and tactical plans development and rolling out •5 products successfully launched with demonstrated fast positive performance (homeopathy, OTC, medical devices, cosmetics)
14 products successfully relaunched with demonstrated fast positive performance •360° promo campaign developed and launched •national KOL program launched
Successfully launched: -3national long-term loyalty programs with key partners (pharma stores and pharma distributors) -productline rebranding, 360° campaign creation and launch (turnover +30%), strategy and operational plans development and implementation •Developed and rolled out promotional activities, PR campaigns