Irina Zorina

Experienced marketing manager, global, pharmaceutical industry
Portfolio website

Experienced Marketing and Business Development Manager with demonstrated history of high achievements at global and local levels. Ability to execute 360° marketing campaigns, roll out the product launches worldwide, while ensuring the consistency of defined strategy, KPIs, objectives, deadlines

Previous Brands
Omega Bittner
Ferrosan International
Work Experience
Corporate Marketing Manager (therapeutic group)
Jan ‘20 - Feb ‘22

Successfully managed relaunch of generic products portfolio (14) within time limitation, budget constrains according to KPIs •Relaunched the one of the key product (BioRoot RCS) with demonstrated positive growth (+20%) despite of lockdown period •Constructed digital eco-system from zero through launch of the new communication strategy and cooperation with KOLs •Team management (2 people)

International Group Product Manager
Jul ‘15 - Apr ‘19

OTC Marketing Manager
Jan ‘12 - Jan ‘15

Accelerated market share by 50% (key brand for the company) •Marketing strategy and tactical plans development and rolling out •5 products successfully launched with demonstrated fast positive performance (homeopathy, OTC, medical devices, cosmetics)

Senior Product Manager
Jan ‘10 - Jan ‘12
Omega Bittner

14 products successfully relaunched with demonstrated fast positive performance •360° promo campaign developed and launched •national KOL program launched

Product Manager
Jan ‘06 - Jan ‘10
Ferrosan International

Successfully launched: -3national long-term loyalty programs with key partners (pharma stores and pharma distributors) -productline rebranding, 360° campaign creation and launch (turnover +30%), strategy and operational plans development and implementation •Developed and rolled out promotional activities, PR campaigns

English - Fluent
Russian - Native
French - Work Proficiency
Location Preference
To be discussed
Work Pattern
Employment Preference
Permanent Positions
Freelance Assignments
Education & Training
Grenoble Ecole de Management
‘14 - ‘16
International MBA with distinction
Russian Presidential Academy of National
‘98 - ‘03
Master 2
Strategic Management
Paris, France