Experienced Marketing and Business Development Manager with demonstrated history of high achievements at global and local levels. Ability to execute 360° marketing campaigns, roll out the product launches worldwide, while ensuring the consistency of defined strategy, KPIs, objectives, deadlines
Successfully managed relaunch of generic products portfolio (14) within time limitation, budget constrains according to KPIs •Relaunched the one of the key product (BioRoot RCS) with demonstrated positive growth (+20%) despite of lockdown period •Constructed digital eco-system from zero through launch of the new communication strategy and cooperation with KOLs •Team management (2 people)
Accelerated market share by 50% (key brand for the company) •Marketing strategy and tactical plans development and rolling out •5 products successfully launched with demonstrated fast positive performance (homeopathy, OTC, medical devices, cosmetics)
14 products successfully relaunched with demonstrated fast positive performance •360° promo campaign developed and launched •national KOL program launched
Successfully launched: -3national long-term loyalty programs with key partners (pharma stores and pharma distributors) -productline rebranding, 360° campaign creation and launch (turnover +30%), strategy and operational plans development and implementation •Developed and rolled out promotional activities, PR campaigns