Marie Dupuy
Strategic leader with 18 years of experience in luxury and lifestyle within both heritage, tradition, family-owned and emerging houses. I managed an international commercial scope of more than €200M, led multicultural teams, and supported founders in scaling up. I currently act as external General Manager for Mojjere, a rising afro-luxury tableware brand. My expertise: defining a strategic vision, managing global revenue (P&L), orchestrating growth, and uniting teams around a culture of sustainable performance. Recognized for my ability to bridge creative and commercial teams, transforming an artistic vision into coherent and desirable growth. Graduate of the ESSEC Executive MBA, I now aim to put my experience at the service of a growing house, acting as the CEO’s right hand on strategic, distribution, and international expansion challenges.
• Define and implement international growth strategy for an emerging afro-luxury tableware brand • Oversee commercial development and distribution structuring (B2B, selective retail, institutional accounts) • Lead brand positioning and premiumization strategy • Act as strategic sparring partner to the founder on governance, financial projection, and operational scaling
• Supporting founders and executives in their brand strategy, business development, and client experience redesign. • Key missions: brand repositioning, distribution strategy, offer development, budget projection. • Currently acting as an external General Manager for moJJere, an emerging afro-luxury tableware brand, where I structure growth strategy, oversee distribution, and support the founder in scaling operations. Clients supported: Mojjere (afro-luxury tableware), Frédéric Costa (high-end menswear inspired by timeless Italian elegance), Retailoscope (luxury intelligence & consulting) – Acting Deputy General Manager: structured commercial strategy, clarified value proposition, supported founder in defining business model and development plan.
15 European markets (including UK, DACH, Spain, Italy, Russia, etc.) – Total turnover >€200M – 4 direct reports – 120+ points of sale • Drove multichannel commercial strategy (retail, wholesale, e-commerce) and supervised P&L. • Rolled out e-commerce strategy in collaboration with supply chain, collections, and communications. • Served as liaison between Artistic Direction, collections, and commercial teams to align creative vision with market performance. • Led the Europe team and coordinated cross-functional projects (client experience, retail tools, CRM). • Rationalized network (selective closures, flagship development, premium footprint strategy). • Developed management tools (dashboards, business reviews, margin and conversion KPIs). → Results: e-commerce sales x4 in 2 years; +10% global sell-out; −15% points of sale with +8% average sales; structured agile and effective performance management.
30 external distributors – 79 integrated points of sale • Led wholesale network (Switzerland, Germany, Spain, UK, Italy, Russia, Turkey, etc.). • Co-created business plans per market with local buyers. • Rolled out omnichannel initiatives (training, activations, sales materials, CRM tools). • Coordinated launches and managed international furniture fair in Milan with key partners and VICs. → Results: improved commercial responsiveness; harmonized retail practices; upskilled strategic partners, +€2.2M sales in 12 months.
• Analyzed commercial performance: growth, contribution, conversion rate. • Created automated monitoring & reporting tools (Excel & Power BI dashboards). • Supported country teams in adopting KPIs and margin logic. • Presented business recommendations at strategic committees. → Results: −30% reporting lead time; +12% commercial growth in zones influenced by my recommendations; +24% sales generated from targeted market restructuring.
+350 employees trained/year – 20 countries – Coordination with Commercial Direction & Retail Ops • Designed training programs integrating commercial and client experience objectives. • Deployed global training on posture, upselling, and service personalization. • Implemented measurement indicators: client satisfaction, training impact on sales & loyalty. • Integrated retail KPIs into boutique managers’ incentive plans. → Results: +7 points in client satisfaction; improved conversion rates and average basket size.
• Daily monitoring of APAC export markets with distributors, subsidiaries, and supply teams. • Coordinated logistics flows (orders, deliveries, replenishments) and managed commercial priorities. • Liaised with merchandising and client service teams to ensure operational quality. • Supported store openings and collection launches (calendar, conditions, tools). → Results: improved processing times and field satisfaction; consolidated deep expertise in luxury export markets; built foundational knowledge for future strategic roles.
Market studies and benchmarking, Designing new products in collaboration with the R&D department, Developing collection plans, Sample development.