With over four years in customer-focused roles, I've honed my ability to drive sales and craft positive shopping experiences through personalised engagement. My background as a Brand Manager and Head of Content has equipped me with a deep understanding of consumer behavior, enabling me to exceed targets in high street boutique environments, particularly within the watches and jewelry sector.
Assisted in implementing brand strategies through content creation, market research, and maintaining consistency across all platforms. Managed social media content and campaigns, coordinated influencer partnerships, and analyzed campaign performance to enhance brand visibility. Supported inventory management, ensured premium in-store and online presentations, and delivered exceptional customer service. Organized luxury brand events, including trunk shows and pop-ups, while managing VIP client and influencer relationships. Partnered with vendors, designers, and creative teams to align on product launches, sustainability initiatives, and seasonal trends.
Conceptualized and created engaging content across various platforms, including social media, blogs, and websites. Produced high-quality written, visual, and multimedia content tailored to target audience demographics and interests. Monitored and analyzed content performance metrics, making data driven decisions to optimize future content strategies. Stayed current with industry trends and best practices to continually improve content quality and effectiveness.
Launched a successful rebranding campaign that increased customer engagement. Created and implemented a promotional strategy that increased brand awareness. Developed and executed a comprehensive brand strategy that increased brand awareness and shelf space in more than half a dozen departmental stores locally.
Developed content strategy and editorial guidelines for all content, resulting in consistent messaging and improved brand recognition. Created and maintained a content library to store and organise content assets. Created a variety ofjewellery pieces in a range to materials, including gold, silver and precious stones. Handled customer complaints calmly and professionally, resolving customer issues in a timely manner. Participated in industry events to promote the company's products and services. Assisted with event planning and execution, resulting in successful and well-attended events. PROFESSIONAL EXPERIENCE
Added blended learning activities to lessons, increasing student engagement and understanding of English language concepts. Conducted one-on-one tutoring sessions to help students improve their English language proficiency. Developed a comprehensive English language program to improve student literacy skills. Developed innovative strategies to help struggling students improve their English language skills.
Managed and monitored social media accounts to ensure a positive brand image and respond to customer inquiries. Monitored key metrics and performance to identify trends and opportunities for improvement. Monitored competitor activity to identify strategies that could be adopted and improved upon.
Sharmi demonstrated exceptional creativity, strategic thinking, and leadership throughout the rebranding project. Her ability to blend creative vision with practical execution led to a significant enhancement of our brand image and market presence. She consistently promoted a positive work environment, inspiring her colleagues and working well with multiple departments within the company. Her exceptional combination of expertise, reliability, and enthusiasm for her work makes her a priceless asset to any firm. Sharmi has my complete backing and I know she will be successful in any role she pursues.