Soraya Alawi

- Developed and executed comprehensive sales and marketing strategies to drive business growth, increase revenue, and expand market share for John Lobb Ltd., while personally managing and identifying all opportunities and leads. - Managed and instigated partnerships with Henry Poole, The Gübelin, Vacheron Constantin, A. Lange & Söhne, Rocco Forte Hotels, Penhaligon’s and The Glenturret Distillery, personally identifying and cultivating these relationships. - Managed, designed, and organised the 175th-anniversary designs and activations for John Lobb's anniversary year, spearheading events in Japan, Switzerland, and the United States, while personally initiating and overseeing all aspects of these initiatives. - Implemented data-driven marketing campaigns that enhanced brand visibility, improved customer engagement, and generated increased sales leads, while personally analysing data to identify opportunities and optimise strategies. - Conducted in-depth market research and competitor analysis to identify emerging trends, customer preferences, and new business opportunities, while personally driving the research process and identifying key insights. - Collaborated with the product development team to align sales and marketing efforts with product enhancements and launches, contributing to overall company success, while also identifying opportunities for product improvement and expansion. - Successfully represented the company at industry events, trade shows, and conferences, promoting the brand and cultivating new business partnerships, while also personally-identifying and initiating new partnership opportunities.

- Administration tasks: creating photoshoot briefs, mood boards for grids, meeting notes, assisting with influencer lists and researching social trends - Assisted with grid creation for clients, adding images, cross-checking for spelling and making sure all information is up to date - Assisted with community management: liking, commenting and posting content across our client's social media channels

- Coordinated international shoots i.e the negotiation and organisation of shoots in accordance with the client's given budget (VOGUE INDIA 13th Anniversary Shoot in Paris; VB Beauty x Posh is Back; Selfridges x Glam Season) - Researched and pitched various different talents to expand the companies roster - Social media ambassador: research focusing on building notability by analysing various competitors and launching a stratagem

- Communicated with potential donators, raised up to 500,000 euros - Organised the annual Gala at the Palais d’Iéna - Organised the logistics of missions to Kenya, Nepal, Bangladesh and Saint Martin

- Implemented innovative visual strategies to target younger clients and to distinguish the brand from competitors - Pitched Digital Media Campaigns to the marketing team - Organised and managed promotional events during Paris Fashion Week