Results-driven marketing professional with expertise spanning luxury retail, hospitality and premium spirits sectors. Adept at managing concurrent responsibilities while consistently delivering exceptional outcomes. Currently driving digital marketing strategies for LSL Capital's prestigious restaurant portfolio while simultaneously leading brand development for Margin Gin as a freelance Marketing Manager.
-Developed and executed a comprehensive brand strategy for a premium craft gin, ensuring distinctive market positioning through targeted digital campaigns and strategic partnerships, including Contemporary Art Society x MarGin and Double Dutch x MarGin. -Created and managed a quarterly marketing calendar, aligning content, activations and partnerships with key seasonal and industry trends. -Designed and implemented social media strategies and content calendars to strengthen brand authority and cultivate an engaged digital community.
-Directed and managed social media strategy across LSL Capital's restaurant portfolio, including Michelin-starred Jamavar, KOYN, Nipotina and MiMi Mei Fair London and Dubai delivering consistent brand narratives that have increased engagement metrics by 35%. -Collaborated with senior management to optimised budget allocation for paid advertising campaigns, resulting in 28% improvement in ROI across platforms. -Trained marketing teams for the new openings of MiMi Dubai and Jamavar Dubai, and continue to manage and support these international teams remotely. -Created compelling press releases and concept documents while orchestrating collaboration with PR agencies for high-profile campaigns, including the "Year of the Wood Snake" Chinese New Year activation at MiMi Mei Fair. -Developed and executed comprehensive influencer marketing strategies, leveraging strategic partnerships with premium platforms such as Invyted and The Secret Society, increasing brand visibility by 42% among target demographics.
-Orchestrated and executed multifaceted sales and marketing strategies that drove significant business growth and market share expansion for the heritage luxury footwear brand. -Personally identified, initiated, and managed prestigious brand partnerships with Henry Poole, The Gübelin, Vacheron Constantin, A. Lange & Söhne, Rocco Forte Hotels, Penhaligon's and The Glenturret Distillery, resulting in elevated brand positioning and new customer acquisition. -Conceptualised, designed, and directed all aspects of John Lobb's landmark 175th-anniversary celebrations, including high-profile international events in Japan, Switzerland, and the United States that garnered extensive media coverage. -Pioneered data-driven marketing initiatives that substantially enhanced brand visibility and customer engagement while generating qualified sales opportunities through targeted acquisition strategies. -Conducted thorough market research and competitive analysis to identify emerging trends and consumer preferences, personally translating insights into actionable business strategies. -Facilitated seamless collaboration between product development and marketing teams, aligning communication strategies with product launches and innovations to maximise market impact. -Leveraged advanced CRM systems and analytical tools to monitor performance metrics and optimise marketing strategies, resulting in improved conversion rates and customer retention. -Served as brand ambassador at international industry events and trade shows, cultivating valuable business relationships and securing new partnership opportunities. -Led digital transformation initiatives, including innovative social media campaigns and targeted online advertising that modernised the brand's digital presence while respecting its heritage.
- Administration tasks: creating photoshoot briefs, mood boards for grids, meeting notes, assisting with influencer lists and researching social trends - Assisted with grid creation for clients, adding images, cross-checking for spelling and making sure all information is up to date - Assisted with community management: liking, commenting and posting content across our client's social media channels
- Coordinated international shoots i.e the negotiation and organisation of shoots in accordance with the client's given budget (VOGUE INDIA 13th Anniversary Shoot in Paris; VB Beauty x Posh is Back; Selfridges x Glam Season) - Researched and pitched various different talents to expand the companies roster - Social media ambassador: research focusing on building notability by analysing various competitors and launching a stratagem
- Communicated with potential donators, raised up to 500,000 euros - Organised the annual Gala at the Palais d’Iéna - Organised the logistics of missions to Kenya, Nepal, Bangladesh and Saint Martin
- Implemented innovative visual strategies to target younger clients and to distinguish the brand from competitors - Pitched Digital Media Campaigns to the marketing team - Organised and managed promotional events during Paris Fashion Week