Experienced creative producer and marketing project manager, currently working at Desmond and Dempsey. Past experience in the luxury fashion, travel, and technology industries. Skilled in bringing together the creative and technical aspects of projects to build successful campaigns, events, and activations.
Led creative production and operations across marketing campaigns, handling everything from talent coordination to budget management. Acted as the crucial link between product, creative, and commercial teams, ensuring clear communication flow and timely asset delivery. Developed and implemented new processes that streamlined our campaign workflows, while maintaining sharp attention to detail across all deliverables.
Created and executed social media strategy to build brand presence and drive engagement. Led content production across platforms, from crafting platform-specific copy to directing video shoots. Collaborated with partner brands to develop cross-promotional campaigns that amplified our reach while staying true to our distinctive voice. Played a key role in product launches, translating complex features into compelling social narratives.
Built and managed partnerships with global lifestyle brands and content creators, from initial strategy to creative execution. Led brand activations with companies like GoPro and Spotify, while directing content teams to capture compelling stories in real-time. Grew from Content Executive to Media Manager, overseeing creative direction and social strategy across all channels.
Delivered exceptional customer experience as brand ambassador at Lush, specialising in skincare consultations and spa treatments. Led social media strategy for the Manchester store while supporting visual merchandising during rebrand. Organised blogger events, trained new team members, and built deep product knowledge through hands-on customer interactions.
Sophie was fantastic! Her organisation and attention to detail was exceptional. She approached every project with calm and professionalism and was a dream to work with. She will be sorely missed here, both on a professional and personal level.