With international experience in retail and luxury industries, I developed a strong adaptability and expertise in multicultural communication and project management with a focus on press relations and influencer marketing. Also, providing a valuable complement to my professional experience, my academic focus on strategic business management has sharpened my analytical and creative communication skills, maintaining a commitment to sustainability and CSR principles. Furthermore, my dynamic and rigorous approach, combined with my knowledge of the European market and understanding of omnichannel retail, enables me to quickly identify the key challenges of communication projects and develop creative and innovative solutions. On the other hand, my dedication and collaborative nature ensure that I can work effectively within a team to achieve a company's objectives. I am eager to learn and grow whilst contributing to the intersection of strategic insight and brand storytelling thanks to efficient and impactful communication strategies.
- Coordination of guests (press, celebrities and influence) presence at Ralph Lauren's Wimbledon suite during the tournament of 2023 and 2024 - Assisting the coordination of EMEA guests presence for the RLSP 24 show in New York. - Allocation of EMEA PR budget for each PR activation - Management of samples orders for the EMEA showrooms - Seeding celebrities, press and influencers across EMEA for products launches and initiatives - Development and support of press and influence activations across markets - Relationships with third-party providers for the execution of each activation - Reporting and analysis of press and influence results impact in order to maximise the success of future campaigns - Planning development to insure the implementation of the campaigns by market's project managers - Research of potential talents to approach to expand the network - Assisting the production, approval, and distribution of content for paid influencer partnerships
- Responsible for the planning and execution of social media campaigns to launch new products, including content creation, scheduling, and performance monitoring - Managed social media accounts, ensuring consistent messaging and brand voice in line with the overall strategy - Created and maintained a proactive editorial calendar that aligned with relevant industry news, trends, and key events
- Organisation and coordination of central international events around the latest beauty/perfume product launches and institutional events with perfume and beauty directors - Development of initiatives worldwide and briefing of Hermès perfume and beauty PR teams across markets - Monitoring and synthesis of press and influence coverage - Benchmark and development of future strategies - Input of sample and gifting orders and tracking of seedings - Referencing of editorial tools
- E-commerce via Farfetch and Intramirror - Understanding of consumer's needs - Assisting the set-up of The Corner’s own online boutique - Selling luxury fashion and leather goods B2B, B2C (Celine, Balenciaga, Saint-Laurent, Dior, Isabel Marant,...) - Management of the relationship with professional customers
- Execution of sample sales events for luxury brands - Event set up including reception and shipping of luxury fashion stock every week - Sale in challenging conditions (fast traffic, large volumes, short delays)
- Design and writing of a brand book defining the visual identity and voice of the start-up - Development of a strategic marketing plan to guide communication initiatives - Management of the social media strategy on Facebook and Instagram - Discovering the second-hand business and real opening on the sustainable development of fashion
- Viticulture - Child care - Maintenance of field designated for farms
- Design and production of my own jewellery brand - Sales on internet (Etsy) and during private events
- Observational internship - Discovering and assisting the marketing and communication sector of the brand