Valérie Hospital
With proven expertise in the luxury and consumer goods sector, I bring strong capabilities in General Management including sales negotiations, retail excellence, marketing and operations. I have successfully driven growth and operational efficiency across domestic, export, and travel retail, E-retail channels, while navigating complex matrix organizations to align brand headquarters, corporate teams, and local entities. Results-driven, strategic, and highly adaptable, I balance analytical rigor with creativity to deliver impactful commercial solutions and sustainable business outcomes. Having lived and worked across three countries and two continents, I bring a truly international perspective and cultural agility. Recognized for leading and inspiring large, multicultural teams, I foster collaboration and build trust across geographies, cultures, and organizational levels to achieve ambitious objectives. As a global C-Level leader, I have a strong track record of shaping vision, steering organizational transformation — most notably at Dior Travel Retail and Dior France, where I led large-scale transformation projects that durably reshaped the business and drove teams to market leadership.
In charge of Trade Marketing, Merchandising, Retail Design, Retail Education and Business Growth for Coty's Travel Retail division worldwide. Generated $1.5B in retail revenue through global trade marketing strategies, optimized assortment, category management, pricing and promotions across 1,500 doors in 100+ countries. Led merchandising and visual merchandising strategy: assortment architecture, planogram recommendations, space planning, stock management and sell-out performance tracking by category and door typology. Designed and deployed global Retail Education programs for 1,500+ Beauty Advisors – product knowledge, selling techniques, luxury service standards, digital learning tools and BA incentive plans. Drove digital transformation: PowerBI dashboards, digital field tools, data-driven corrective action plans. Managed $5M+ marketing budget, delivering $2.7M in savings via contract renegotiations, BA contract restructuring and process optimization. Led organizational change across a multi-site, cross-functional team of 60 FTEs in 100+ countries. Managed licenses portfolio.
Defined long-term distribution strategy evolution for La Prairie, focusing on B&M, Boutiques, Spa, and Digital channels.Focus on HNWI – UHNWI customers. Conducted comprehensive competitive analysis and market segmentation to identify emerging trends and develop proactive strategies that sustained leadership in the luxury sector.
Engineered and implemented innovative travel retail marketing strategies tailored to diverse markets, enhancing brand visibility and sales performance. (above 0.3 pts MS gain) for Guerlain, Givenchy, Kenzo and Benefit. Spearheaded the launch of six new luxury beauty brands, i.e. Aqua di Parma, MFK, Fresh, Loewe, Fenty, and Sephora Collection into retail travel, driving market expansion and portfolio diversification in Europe, Middle East and Africa, and a turnover of €30M. Negotiated key contracts and built strong partnerships with leading duty-free retailers, boosting in-store brand positioning and customer experience. Successfully negotiated agreements and opened standalone retail boutiques, strengthening brand presence and consumer reach. Demonstrated expertise in navigating complex matrix organizations across Brand HQ, corporate teams, and local entities. Led a cross-functional multi-sites team of 600 FTEs and 6 senior managers including 3 General Managers.
Spearheaded a large-scale organizational transformation of HQ and field teams, redesigning roles & responsibilities, upskilling through field training, and sharpening negotiation focus – resulting in enhanced efficiency, agility, and market leadership. Built win-win, long-term partnerships with all key duty-free retailers, fostering trust, joint business planning, and mutual growth across Travel Retail Europe. Implemented a new retail strategy approach including product assortment, shop footprint, visits coverage, and training intensity, tailored by clusters of shops – driving market share leadership across Travel Retail Europe. Negotiated the opening of Dior's first boutique in Travel Retail Europe, marking a landmark milestone for the brand's retail expansion. Led negotiations for the introduction of Maison Christian Dior and Backstage concepts in key flagship airports, elevating brand expression and in-store experience. Designed and executed a new trade approach, including stronger drive-to-store actions, 360° three-axis plans, and cross-category initiatives, delivering measurable sales performance gains. Co-led the annual Travel Retail convention, reinforcing strategic alignment across regions and stakeholders. Increased brand visibility and expression in strategic markets, achieving significant market share gains across Travel Retail Europe.
Led regional sales strategies that significantly improved operating profit (+3 points), notably with major clients such as Marionnaud. Drove business turnaround and strengthened market leadership across key accounts, moving independent retailers and Douglas from challenger positions to market-leading status through targeted account management and commercial execution. Transformed the role of technical sales teams and field coaches by putting sales back at the core of their responsibilities, fostering a strong performance culture through hands-on leadership and leading by example, including active field presence on Saturdays alongside store teams. Designed and successfully launched the first Makeup Artist Roadshow pilot project, later rolled out across all regions following its strong operational and commercial success.
Held full responsibility for Strategy, Sales, Retail, Negotiation, and Go-to-Market and elevated Chanel to the #1 position across all major European airports (from #2 to market leadership). Oversaw flagship projects in Istanbul, Frankfurt, Oslo, and Copenhagen. Full P&L ownership with end-to-end accountability. Transformed trade and retail space with new concepts, temporary pop-up shops, and flagship activations. Launched the first 3-axis animation (“What is your Allure by Chanel") and drove cross-division concepts combining Perfumes & Cosmetics with Les Exclusifs (from Fashion) in Travel Retail Europe.
Full P&L ownership with end-to-end accountability. Transformed trade and retail space with new concepts, temporary pop-up shops, and flagship activations. Successfully opened standalone Chanel boutiques in key locations. Inaugurated Chanel's second European pop-up store in Croatia, shortly after the first one in Italy. Wholesale Activity Coordinator – Watches, Fashion & Accessories (Finland, Croatia, Slovenia) Coordinated wholesale operations & market and distribution assessments to optimize brand presence and sales performance. Organized and led customer and retail visits to strengthen partnerships and ensure brand standards.
Promoted to oversee global forecasting operations including EMEA, Asia and US. Replicated the European forecasting model in Asia; recruited and trained a regional team (1 Manager +2 Forecasters). Stabilized forecasts globally, improving accuracy by 60% and reducing slow-moving stock by 45%. Implemented monthly Pre-S&OP processes across Asian affiliates (Taiwan, Japan, Korea, China). Optimized stock coverage and improved stock value by €3M.
Led the implementation of a Forecasting system during SAP implementation and build respective interfaces. Designed and implemented new forecasting tools and KPIs. Recruited, trained, and managed the European forecasting team with 5 forecasters.
Valerie is a very reliable professional person. She has strong both hard and soft skills, able to produce results under pressure. She is also a very good team leader with huge capability to build up strong relations with her team and customers.