I am highly analytical and commercially minded ecommerce leader with 10 years ecommerce experience in online trading and merchandising. I have extensive experience in optimising and growing digital performance by translating data insights into commercial strategy. My strong commercial acumen, excellent communication and interpersonal skills enable me to influence and motivate others to implement data driven strategies to deliver success. I have a proven track record of recruiting and developing high performing online trading teams.
Open to relocation
Open to Full-time work
Senior Online Trading Manager
Oct 2021 - Nov 2022
Responsible for driving +£10m sales growth across thetoyshop.com, elc.co.uk & Marketplace Achievements
•Business lead for Click and collect project with the goal of improving customer experience and ...
Senior E-Commerce Insights Lead
Jun 2021 - Oct 2021
•Identified the key categories in B2B for the editorial team to optimise which lead to an increase of +20% revenue WoW Key responsibilities
•Deliver insights on trade performance...
Senior Insights Lead
May 2019 - Jun 2021
•Achieved £0.5m incremental profit in first year by developing the launch strategy and project managing the Reward Offers
•Power BI dashboards for the Commercial, PPC and SEO teams to p...
Wine Online Commercial Manager
Jan 2018 - May 2019
•March 2018 - Successful execution of the big Easter up to 50% off wine event which resulted in a strong end to the year, with week 52 coming in at +64% YOY and +£162k on FC
•Dec 2018 –...
Nov 2016 - Dec 2017
I was the driving force behind optimization projects in the ecommerce team. I executed effective digital strategies to optimize revenue, deliver site enhancements and continuously improve user experie...
Online Sales Management
The University of Nottingham
Bachelor of Science
2007 to 2010
St Joan of Arc, RC School
A in Psychology and Philosophy, B in Mathematics and English Literature GCSE's:
2000 to 2007