Daniel Cocking



Daniel Cocking

Founder/CEO at Lacelessdesign | Assembling the best footwear talent for sports brands

Current Location

Glasgow, UK

Daniel is available for work

Hi! My name is Dan, Founder of Laceless, Ex-adidas, and lifestyle brand Siksilk.

At laceless we help brands create their footwear ranges by providing world class design and talent services.

In the past, I've ran footwear businesses, established teams and I've been lucky to lead the development of a number of successful innovation projects like these:
- Worlds first 3D printed performance cushioning midsole - FUTURECRAFT 3D
- "Worlds greatest running shoe" adidas Ultraboost - The "lightest ever soccer cleat"
- adizero 99 gram
- The first laceless tennis shoe - adidas Stycon

Needless to say, I love product creation. I like to connect this with a joy in seeing people realise their ideas. Whether that be a brand establishing it's unique footwear range or a footwear designer trying to land their dream role. Feel free to reach out, daniel.cocking@lacelessdesign.com

  • Brands Daniel has worked with
    • Laceless Design
    • Dbs Clothing
    • Adidas
Work Preference
Location Preference

To be discussed

Work Pattern

Open to Part-time work

Employment Preference
  • Freelance Assignments
  • Hourly Consulting
  • Permanent Positions


Laceless Design

Jan 2015 - Present

We are on a mission to build the world's best footwear community to inspire, equip and connect designers. We inspire creativity and create opportunities by providing world class DESIGN and TALENT serv...

Head of Footwear

Dbs Clothing

Apr 2020 - Jul 2022

Responsible for the global footwear business. Brought footwear inhouse from a footwear agent Opened a satellite office and hired a full footwear team. Launched Siksilk Performance. +140% YoY Sales + 1...

Senior Product Development Manager Originals


Nov 2019 - Apr 2020

Senior Product Development Manager, adidas Team Sports


Aug 2017 - Nov 2019

Leading a team of talented footwear developers who create the best for our athletes Field - FOOTBALL | RUGBY | HOCKEY | CRICKET Court - TENNIS | VOLLEYBALL | BADMINTON | HANDBALL Podium - WEIGHTLIFTIN...

Innovation Manager, adidas Football


Apr 2016 - Aug 2017

Working in adidas FUTURE team to bring the most revolutionary product innovation and business model innovation to adidas football

  • Footwear


  • Athletic Footwear


  • Sporting Goods


  • Sportswear


  • Shoes


  • Sustainability


  • Digital Creation




University of Strathclyde


Bachelor of Engineering

2008 to 2012

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