Hi! My name is Dan, Founder of Laceless, Ex-adidas, and lifestyle brand Siksilk.

At laceless we help brands create their footwear ranges by providing world class design and talent services.

In the past, I've ran footwear businesses, established teams and I've been lucky to lead the development of a number of successful innovation projects like these:
- Worlds first 3D printed performance cushioning midsole - FUTURECRAFT 3D
- "Worlds greatest running shoe" adidas Ultraboost - The "lightest ever soccer cleat"
- adizero 99 gram
- The first laceless tennis shoe - adidas Stycon

Needless to say, I love product creation. I like to connect this with a joy in seeing people realise their ideas. Whether that be a brand establishing it's unique footwear range or a footwear designer trying to land their dream role. Feel free to reach out, daniel.cocking@lacelessdesign.com