Daniel Cocking
Hi! My name is Dan, Founder of Laceless, Ex-adidas, and lifestyle brand Siksilk. At laceless we help brands create their footwear ranges by providing world class design and talent services. In the past, I've ran footwear businesses, established teams and I've been lucky to lead the development of a number of successful innovation projects like these: - Worlds first 3D printed performance cushioning midsole - FUTURECRAFT 3D - "Worlds greatest running shoe" adidas Ultraboost - The "lightest ever soccer cleat" - adizero 99 gram - The first laceless tennis shoe - adidas Stycon Needless to say, I love product creation. I like to connect this with a joy in seeing people realise their ideas. Whether that be a brand establishing it's unique footwear range or a footwear designer trying to land their dream role. Feel free to reach out, daniel.cocking@lacelessdesign.com
Continuing the growth of an excellent design community. Defining the community playbook, delivering community programs, infrastructure, and member growth.
Empowering your brand with the industry's best footwear creatives. - Laceless Community: We inspire, empower and connect a community of footwear creatives who are at the top of their game. - Laceless Talent: We are connecting the biggest network of footwear creatives with brands for permanent and contract work as featured in Forbes. - Laceless Studio: We are delivering footwear projects for 15+ clients, assembling a team of developers, designers, sourcing managers and specialists, managing their end to end footwear creation from briefing to production sign off.
Responsible for the global footwear business. Brought footwear inhouse from the existing footwear design, manufacture and supply solution. Opened a satellite office, hired a full footwear team and managed multiple agencies Launched Siksilk Performance. +140% YoY Sales + 170% YoY Profit
Leading a team of talented footwear developers who create the best for our athletes Field - FOOTBALL | RUGBY | HOCKEY | CRICKET Court - TENNIS | VOLLEYBALL | BADMINTON | HANDBALL Podium - WEIGHTLIFTING | WRESTLING | BOXING | CYCLING
Working in adidas FUTURE team to bring the most revolutionary product innovation and business model innovation to adidas football
Managing high performance Running footwear projects from concept to creation. Partnering with a global product creation team to create great product on cost and on time. Working closely with adidas Innovation Team, adidas’ advanced design team, and leading an Industrial engineering team to engineer innovative market leading products using industry leading manufacturing methods. Ultraboost Ultraboost Uncaged Pureboost Clima FUTURECRAFT 3D
Helping on projects like- Glitch 1.0 adizero 99g Zerotex adizero 5 star Messi 15 Project managing sourcing teams with experts in the fields of Shoemaking, Pattern Engineering, Mechanical Engineering, Machinery, Chemical and Plastic Injection from across the world. Ensuring consumer focused products that keeps to calendar timelines across Tier 1, 2 and 3 suppliers.
Continuation of tennis outsole research in a Novel 4th year project supported by adidas. Creating and using new lab tests for tennis athletes, working with VICON motion capture technology. Provided product recommendations to optimize traction for different athlete types
Led a successful project to develop an “engineered tennis outsole” for top level ATP players. Collaborated with factories, sports marketing, product testing, athletes and the innovation team to provide product solutions.