I am an accomplished Digital Marketing Manager and Enterprise Design Practitioner with a strong focus on performance marketing. With a proven track record of building and running successful digital campaigns, I bring a wealth of marketing knowledge and expertise to the table. My career objectives revolve around creating innovative and customer-centered solutions, driving brand awareness, and achieving growth through data-driven strategies.
Built and scaled our e-commerce platform offering cashback, coupons, and exclusive deals to over 20,000 active users. Integrated fintech solutions for seamless payments and digital banking RSA Fellow (FRSA), collaborating with industry leaders on innovation in commerce & technology Negotiated partnerships with international brands, expanding product offerings and customer base. Increased annual revenue by 30% through strategic marketing and partnerships. Improved platform performance, reducing cart abandonment rates by 15%.
Developed integrated digital campaigns, increasing engagement by 35%. Mentored and trained a team of five marketers, improving efficiency and campaign delivery.
Increased brand awareness by 25% through digital transformation initiatives. Integrated CRM systems to streamline customer relationships and track marketing performance.
Storegrill Nigeria operates with the same vision and mission as Storegrill UK, catering to the Nigerian market. We understand the unique needs and preferences of Nigerian consumers, and our platform is designed to offer tailored deals and discounts from local and international brands.
Launched a food delivery platform serving 300+ vendors and facilitating 15,000+ monthly transactions. Developed an efficient delivery tracking system, reducing customer complaints by 18%.
Designed and oversaw all aspects of the company's digital marketing department, including marketing campaigns and social media platforms. Managed marketing budgets and coordinated with advertising and media experts to improve results. Evaluated important metrics affecting website traffic, service quotas, and target audience. Brainstormed growth strategies and managed digital projects such as contests and giveaways.
Provided data-driven consulting services, helping businesses optimize marketing strategies and achieve 20%+ growth in market share. Led workshops and training sessions on data-driven decision-making for over 500 professionals.