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Hong Yuan

senior creative editor
About

Experienced barista adept at managing high-volume, fast-paced environments and ensuring customer satisfaction with prompt issue resolution. Passionate about delivering quality service and keen to adapt skills to retail sales roles.

Previous Brands
Caffè Nero
Shanghai Yitiao Technology Company Ltd
Hearst Magazine China, ELLE MEN
HKU Faculty of Education, SSP Program
Work Experience
Shift Leader
Sep ‘23 - Dec ‘24
Caffè Nero

~Successfully prepared a wide range of coffee beverages to customers, familiar with the whole coffee making process, ensuring the quality and taste; ~Worked in a fast-paced and high-volume environment, responding to customer inquiries and solving issues promptly to increase their satisfaction;

Senior Creative Editor
Oct ‘20 - Jun ‘23
Shanghai Yitiao Technology Company Ltd

~Provided creative plans for various brand clients, including beauty (eg: GUERLAIN) , luxury alcohol (eg: Martell, Balvenie Whisky), auto (eg: Cadillac, Honda) and Internet (eg: Tencent, Tiktok), helping to customize communication strategies and enhance brand image; ~Possessed strong copywriting and interviewing skills, collaborating with celebrities and KOLs to design and launch co-branding campaigns on social media; ~ Developed and executed diverse communication tasks, including content creation, branding videos shooting and social media management; Notably, the creative video for the Cadillac CT5 won the 2022 Golden Lion Advertising Award in China;

Journalist and Digital Content Editor
Jan ‘18 - Sep ‘20
Hearst Magazine China, ELLE MEN

~Planned and conducted high-quality content for both social media platform and ELLEMEN magazine, developing a blend of local and global perspectives in reporting and article editing; ~Interviewed with loads of celebrities, artists and scholars, working close with feature editors and photographers to brainstorm some innovative ideas; ~A good storyteller to increase users and readers' online discussions. Wechat articles achieved average of over 100,000 reads;

Teaching and Research assistant
Oct ‘16 - Jun ‘17
HKU Faculty of Education, SSP Program

~Assisted teachers in preparing teaching materials tailored for South Asian students, focusing on Mandarin and Cantonese language acquisition; ~Conducted post-lesson analysis to identify challenges encountered by South Asian students in their Chinese language learning journey, providing valuable data to support research endeavors;

Retail Experience
Retail Category
Other
Work Environment
Other
Product Category
Other
Responsibilities
Greeting
Client Help
Complaint handling
Storytelling
Client Advising
Transactions
Cash register
Returns & Exchanges
Stock control
Open/closing store
Store Maintenance
Health & safety
Languages
Mandarin - Native
German - Basic
English - Fluent
Cantonese - Basic
Education & Training
The University of Hong Kong
‘16 - ‘17
Master of Education
Tianjin Normal University
‘12 - ‘16
Bachelor of Arts